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Design branding in a mobile broadband app

Updated: August 27, 2013

Applies To: Windows 8, Windows 8.1

Windows Store apps encourage branding in the following ways:

  • Customization of colors and fonts This includes being able to customize background colors and font colors. For example, you can use your look or brand colors in the app.

  • Use brand imagery Windows Connection Manager uses logos together with metadata. We recommend that you keep the imagery simple, to keep the overall look and feel of the app inviting. You can use brand imagery on the splash screen and on the start screen tiles.

You can use branding in the following places in your mobile broadband app:

  • Start screen tile (small)



    Start screen 1x1 tile



  • Start screen tile (medium)



    Medium tile



  • Start screen tile (wide)



    Start screen 1x2 tile



  • Start screen tile (large)



    Small tile



  • Settings charm shows brand name

  • Uninstall user interface (UI) on the Start menu shows an icon and name

  • Toast notifications



    Toast notification



  • Task manager with brand icon and name

  • Mobile broadband information in computer settings (shows operator name)

  • Splash screen



    Splash screen



  • Windows Connection Manager



    Windows Connection Manager



For more info about Windows 8 and Windows 8.1 branding guidance, see Branding your Windows Store apps.

Quick summary

Appropriate design for operator branding:

  • Use primary and secondary corporate brand colors in your app for backgrounds and fonts.

  • Use brand icons appropriately to maintain simplicity and follow Windows Store app design guidelines.

Inappropriate design for operator branding:

  • Don’t fill up white space with icons and images.

Additional resources

See Also

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