The digitization of rich media–video, audio, and images–continues to transform how companies manage their assets, requiring them to reduce costs, adopt new delivery methods, collaborate with customers, and constantly improve user experiences.

In this environment, a company's success depends on equipping its people with the right technology and tools. This means bridging existing, disparate systems and providing an integrated collaboration platform for the content production process.

To help companies speed content-production processes and reduce operational costs, Microsoft offers Microsoft® Interactive Media Manager, a digital asset management and collaboration solution built on Microsoft Office SharePoint® Server 2007. Interactive Media Manager bridges formerly disparate systems–content production tools, business systems, and desktop productivity software–to provide end–to–end workflow support across technical and organizational boundaries.