Advertising in apps for Windows Phone 8

July 21, 2014

Applies to: Windows Phone 8 and Windows Phone Silverlight 8.1 | Windows Phone OS 7.1

The Microsoft Advertising SDK for Windows Phone is installed as part of Windows Phone OS 7.1 or higher. You can monetize your Windows Phone apps and games by including ads from Microsoft Advertising. The Microsoft Advertising SDK for Windows Phone enables you to create apps that can do the following:

  • Easily integrate text and banner ads into your apps and games.

  • Provide a monetization solution that maximizes in-app advertising revenues by unlocking the power of multiple sales channels competing in real time to purchase your ad inventory.

  • Provide various ad targeting capabilities to deliver the most relevant ads to your users.

  • Seamlessly handle impression reporting.

For more information, see Microsoft Advertising SDK for Windows Phone.

Title

Description

Introducing the Microsoft Advertising SDK for Windows Phone

Provides introductory information about the Microsoft Advertising SDK for Windows Phone.

Getting Access to Microsoft pubCenter and Receiving Ads

Provides information about how to sign up with pubCenter and begin receiving ads.

Developing with the Microsoft Advertising SDK for Windows Phone

Provides conceptual and procedural information for developing apps by using the Microsoft Advertising SDK for Windows Phone.

API Reference - Windows Phone Advertising SDK

Provides reference information for the Microsoft.Advertising.Mobile.UI namespace and the Microsoft.Advertising.Mobile.Xna namespace.

Walkthroughs for Integrating Ads in Apps

Provides walkthroughs and sample code that demonstrates how to integrate ads from the Microsoft Advertising Network into your Windows Phone apps and games.

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