Let people interact directly with content and respond to actions quickly with matching energy. Bring life to the experience, create a sense of continuity, and tell a story through meaningful use of motion.

Take full advantage of the digital medium. Remove physical boundaries to create experiences that are more efficient and effortless than reality. Design with bold, vibrant and crisp colors and images that go beyond the limits of real world material.

Create a clean and purposeful experience by leaving only the most relevant elements on screen. Let people be immersed in what they love and they will explore the rest.

Work together with other apps, devices, and the system to complete scenarios for people. Fit into the UI model to reduce redundancy. Take advantage of what people already know to provide a sense of familiarity, control, and confidence.

Design apps that streamline your line of business workflows and give users a modern, natural way to work.

Tell your stories with beautiful images, clean design, well-placed text, and intuitive controls. Highlight breaking news. Let users share stories. Update live tiles with the latest headlines.

Design apps that are efficient at finding files and sharing content, that are easy to navigate, and that can either use all the space on the screen or happily share the space with another app.

Create a top-notch experience for listening to music or viewing videos by designing intuitive navigation, commands, and interactions.