Public Class DateConverter
    Implements System.Windows.Data.IValueConverter

    Public Function Convert(ByVal value As Object,
                            ByVal targetType As System.Type,
                            ByVal parameter As Object,
                            ByVal culture As System.Globalization.CultureInfo) _
             As Object Implements System.Windows.Data.IValueConverter.Convert

        Dim DateValue As DateTime = CType(value, DateTime)
        Return DateValue.ToShortDateString

    End Function 

    Public Function ConvertBack(ByVal value As Object,
                                ByVal targetType As System.Type,
                                ByVal parameter As Object,
                                ByVal culture As System.Globalization.CultureInfo) _
            As Object Implements System.Windows.Data.IValueConverter.ConvertBack

        Dim strValue As String = value
        Dim resultDateTime As DateTime
        If DateTime.TryParse(strValue, resultDateTime) Then 
            Return resultDateTime
        End If 
        Return DependencyProperty.UnsetValue

    End Function 
End Class

[ValueConversion(typeof(DateTime), typeof(String))]
public class DateConverter : IValueConverter
{
    public object Convert(object value, Type targetType, object parameter, CultureInfo culture)
    {
        DateTime date = (DateTime)value;
        return date.ToShortDateString();
    }

    public object ConvertBack(object value, Type targetType, object parameter, CultureInfo culture)
    {
        string strValue = value as string;
        DateTime resultDateTime;
        if (DateTime.TryParse(strValue, out resultDateTime))
        {
            return resultDateTime;
        }
        return DependencyProperty.UnsetValue;
    }
}

<src:DateConverter x:Key="dateConverter"/>

<TextBlock Grid.Row="2" Grid.Column="0" Margin="0,0,8,0"
           Name="startDateTitle"
           Style="{StaticResource smallTitleStyle}">Start Date:</TextBlock>
<TextBlock Name="StartDateDTKey" Grid.Row="2" Grid.Column="1" 
    Text="{Binding Path=StartDate, Converter={StaticResource dateConverter}}" 
    Style="{StaticResource textStyleTextBlock}"/>