Create your app info
December 04, 2013
Whether you're submitting an app for the first time—creating an app—or just looking to make an improvement—updating an existing app—the Windows Phone Dev Center empowers you to submit your apps simply and efficiently. Use this guide to help you create or update the necessary info for your app before submitting it for approval.
This is how you will see your app in the Dev Center, not how it will appear in the Windows Phone Store. Keep these things in mind when you create your app alias:
The alias you enter must be unique to your account.
Your app alias can be up to 100 characters.
Clearly defining your app's identity when choosing a category and subcategory can help users find it more easily in the Store. If you feel your app belongs in a different category after you submit it, don’t worry. You can change it at any time. Note that some categories will have subcategories. If you select a category that has a subcategory, you must assign a subcategory in order to submit the app. If you’re new to developing for Windows Phone or are unfamiliar with the Store categories, see Category table.
You can change the price of your app in the Dev Center at any time before, during, or after certification. If your app is free, select $0.00 in the price list. If you are selling paid apps, learn more about Base price and setting custom prices on a country-by-country basis in Define pricing and market selection.
Select the Offer free trials of this app check box if you plan to offer a trial version of your app. If you want to put a trial app on the Store, you must use the Trial API to implement different or limited functionality for the trial version. To learn more about making trial apps, see Creating trial apps for Windows Phone.
After setting your app's price, you'll need to determine its distribution model and select the markets where you'd like to sell it. Your distribution choices are:
Distribute to all markets at the base tier This is the default form of app distribution. This selection attempts to publish to all countries or regions currently supported by Windows Phone Store.
Distribute to all markets except China Content that is offensive in any country/region to which your app is targeted is not allowed. Content may be considered offensive in certain countries/regions because of local laws or cultural norms. China has some unique restrictions on app content. For more information, see section 3.10 in Content policies for Windows Phone.
Continue distributing to current markets Select this option if you plan to customize your market pricing or if you’re updating your app and prefer to keep your app’s existing market settings.
Remember, you must submit your payment and tax info during Registration or in the Account section of your Dev Center Dashboard before you can charge for an app. After you’ve made your App Details and Pricing selections, you can either Save and proceed to Step 2, Upload and describe your XAP(s), or continue modifying App Info in the More options area.
In the More options list, you can customize the distribution and publishing parameters that make the most sense for your app.
Where do you want your app to go—directly into the Store, or into beta testing? If you choose beta testing, tell us in the box who'll be trying out your app (beta tester email addresses only). Your testers will need to have Microsoft accounts (formerly called Windows Live accounts) to try out your app. To learn more, see Beta testing your app and in-app products.
How will your app go live—automatically or manually? Select Automatically, as soon as it’s certified if you want your app in the Store as soon as possible. When publishing automatically in the Public Store, expect to see your app in five to seven business days after successful submission. Go with Manually, at any time after it’s certified if you’d like to control the timing of the release yourself. If you make no adjustments in the More options list, Public Store and Automatically, as soon as it’s certified are set as the default distribution and publishing selections for your app.
Push notification certificates
If you've got an app in the Store and you've just submitted an update, authenticated push notifications are a great way to tell current users about the improvements you’ve made. Learn more about Push notifications for Windows Phone.
Game rating certificates
For apps published in the games category, you can upload certificates you’ve acquired from rating agencies. Some countries or regions require a specific version of the certificate awarded by the agency. The game will not be offered automatically in countries or regions where game rating certificates are required. Learn more about Game ratings.
When you've filled out your app info and you're satisfied with the changes, click Save. If your save action is successful, you'll be redirected to the Submit app or Update app page, where you’ll see a check box next to App info. You're now ready to proceed to the next step, Upload and describe your XAP(s).