Windows Store logos and usage specifications
You can display a logo to let your customers know that your app is available on the Windows Store. Here you can download the Windows Store logos and device images and get the details about how to use them.
In this section:
- License to Microsoft Marks
- Windows Store badge
- Windows Store tile
- Tablet device chassis
- Laptop device chassis
- Messaging guidelines and localized terms
- Frequently asked questions (FAQ)
License to Microsoft Marks
Microsoft Marks means the logos Windows Store badge and the Windows Store tile described on this page. To use these logos, you must:
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Have your app available in the Windows Store.
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Comply with Section 3i “License to Microsoft Marks” of the App Developer Agreement.
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Follow the logo usage specifications described on this page.
Windows Store badge and usage specifications
The Windows Store badge download includes green and black logos in screen-resolution Portable Network Graphics (PNG) files in small, medium, and large sizes, and high-resolution PDF files for use in display and print advertising. The term Store in the badge is available in Chinese (Simplified), English, Japanese, Russian, and Spanish. You may also use the Windows Store tile and any of the localized Windows Store terms.
Download Windows Store badges (English; 1.2 MB)
Download Windows Store badges (Chinese Simplified, Japanese, Russian, and Spanish; 3.5 MB)
Logo usage specifications
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The logo comes in recommended sizes but you can resize the logo as long as it’s at least 40 pixels high (0.56 inches or 14.11 mm).
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When you use it online, you must link the logo to your Windows Store app listing page.
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The green logo is preferred, but you may use either green or black.
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See Windows Store messaging guidelines and localized terms for messaging that can accompany the Windows Store logos.
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Always comply with Section 3i “License to Microsoft Marks” of the App Developer Agreement.
Windows Store tile and usage specifications
The Windows Store tile download includes green and black logos in screen-resolution, Portable Network Graphics (PNG) files in small, medium, and large sizes, and high-resolution PDF files for use in display and print advertising.
Download Windows Store tiles (1.1 MB)
Logo usage specifications
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You must include the term Windows Store or a localized Windows Store term next to the Store tile, but not inside the tile.
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The logo comes in recommended sizes but you can resize the logo as long as it’s at least 40 pixels high (0.56 inches or 14.11 mm).
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When you use it online, you must link the logo to your Windows Store app listing page.
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The green logo is preferred, but you may use either green or black.
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See Windows Store messaging guidelines for messaging that can accompany the Windows Store logos.
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Always comply with Section 3i “License to Microsoft Marks” of the App Developer Agreement.
Tablet device chassis and usage specifications
You may use the tablet device chassis to show screen shots of your app in advertising. The download includes layered, high-resolution Photoshop (.psd) files in the following five perspectives.
Download tablet device images (22 MB)
Usage specifications
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You must show a screen shot of your app in the device.
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You may resize the device, but you must use only the perspectives provided.
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Never show the Windows 8 Start screen or apps and tiles that are not yours.
Laptop device chassis and usage specifications
You may use the laptop device chassis to show screen shots of your app in advertising. The download includes layered, high-resolution Photoshop (.psd) files in the following five perspectives.
Download laptop device images (33.4 MB)
Usage specifications
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You must show a screen shot of your app in the device.
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You may resize the device, but you must use only the perspectives provided.
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Never show the Windows 8 Start screen or apps and tiles that are not yours.
Windows Store messaging guidelines and localized terms
The following messaging guidelines describe how to properly use the Windows Store term in your advertising.
Windows Store name usage
Use the term Windows Store or any of the localized versions of it in your marketing content and when using the Windows Store tile.
Examples of correct usage:
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Get a free trial of <app name> from the Windows Store
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Download <app name> from the Windows Store
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Get <app name> on the Windows Store
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Available on the Windows Store
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Windows Store app
Examples of incorrect usage:
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Don't use: Windows 8 Store
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Don't use: Windows 8 App Store
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Don't use: Microsoft Windows Store
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Don't use: Certified for Windows 8
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Don't use: Certified for the Windows Store
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Don't use: WinStore
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Don't use: Compatible with Windows 8
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Don't use: Windows 8 compatible
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Don't use: Works with Windows 8
Localized Windows Store terms
The Windows Store is available in over 200 markets and is localized into nearly 100 languages. From this chart, choose the language that works best for your market. Note that Windows is never localized.
| Language | Windows Store localized term | Language code |
|---|---|---|
| Afrikaans | Windows Winkel | af-ZA |
| Albanian | Dyqani i Windows | sq-AL |
| Amharic | Windows ማከማቻ | am-ET |
| Arabic | متجر Windows | ar-SA |
| Armenian | Windows Խանութ | hy-AM |
| Assamese | Windows বিপণি | as-IN |
| Azerbaijani (Latin) | Windows Mağaza | az-Latn-AZ |
| Bangla | Windows স্টোর | bn-BD |
| Basque | Windows denda | eu-ES |
| Belarusian | Крама Windows | be-BY |
| Bengali | Windows স্টোর | bn-IN |
| Bosnian (Latin) | Windows prodavnica | bs-Latn-BA |
| Bulgarian | Магазин на Windows | bg-BG |
| Catalan | Botiga del Windows | ca-ES |
| Central Kurdish (Arabic) | فرۆشگەی Windows | ku-Arab-IQ |
| Cherokee (Cherokee) | Windows ᎠᏓᎾᏅ | chr-Cher-US |
| Chinese Simplified | Windows 应用商店 | zh-CN |
| Chinese traditional (Taiwan) | Windows 市集 | zh-TW |
| Croatian | Windows trgovina | hr-HR |
| Czech | Windows Store | cs-CZ |
| Danish | Windows Store | da-DK |
| Dari | فروشگاه Windows | prs-AF |
| Dutch | Windows Store | nl-NL |
| English | Windows Store | en-GB |
| English (US) | Windows Store | en-US |
| Estonian | Windowsi pood | et-EE |
| Filipino | Store ng Windows | fil-PH |
| Finnish | Windows-kauppa | fi-FI |
| French | Windows Store | fr-FR |
| Galician | Tenda Windows | gl-ES |
| Georgian | Windows მაღაზია | ka-GE |
| German | Windows Store | de-DE |
| Greek | Windows Store | el-GR |
| Gujarati | Windows સ્ટોર | gu-IN |
| Hausa (Latin) | Wurin Adana Windows | ha-Latn-NG |
| Hebrew | חנות Windows | he-IL |
| Hindi | Windows स्टोर | hi-IN |
| Hungarian | Windows Áruház | hu-HU |
| Icelandic | Windows-netverslunin | is-IS |
| Igbo | Ebenchekwa Windows | ig-NG |
| Indonesian | Bursa Windows | id-ID |
| Inuktitut (Latin) | Windows Niuvirvik | iu-Latn-CA |
| Irish | Siopa Windows | ga-IE |
| isiXhosa | Ivenkile yeWindows | xh-ZA |
| isiZulu | Isitolo Se-Windows | zu-ZA |
| Italian | Windows Store | it-IT |
| Japanese | Windows ストア | ja-JP |
| Kannada | Windows ಸ್ಟೋರ್ | kn-IN |
| Kazakh | Windows дүкені | kk-KZ |
| Khmer | កម្មវិធីផ្ទុកទិន្នន័យនៅលើ Windows | km-KH |
| K'iche' | Uk'ayib'al Windows | qut-GT |
| Kinyarwanda | Ububiko bwa Windows | rw-RW |
| KiSwahili | Duka la Windows | sw-KE |
| Konkani | Windows स्टोर | kok-IN |
| Korean | Windows 스토어 | ko-KR |
| Kyrgyz | Windows Интернет дүкөнү | ky-KG |
| Latvian | Windows veikals | lv-LV |
| Lithuanian | „Windows“ parduotuvė | lt-LT |
| Luxembourgish | Windows Store | lb-LU |
| Macedonian | Windows продавница | mk-MK |
| Malay | Gedung Windows | ms-MY |
| Malayalam | Windows സ്റ്റോര് | ml-IN |
| Maltese | Ħanut Windows | mt-MT |
| Maori | Pātaka Windows | mi-NZ |
| Marathi | Windows संग्रह | mr-IN |
| Mongolian (Cyrillic) | Windows дэлгүүр | mn-MN |
| Nepali | Windows पसल | ne-NP |
| Norwegian (Bokmal) | Windows Store | nb-NO |
| Norwegian (Nynorsk) | Windows Store | nn-NO |
| Odia | Windows ଷ୍ଟୋର୍ | or-IN |
| Persian | فروشگاه Windows | fa-IR |
| Polish | Sklep Windows | pl-PL |
| Portuguese (Brazil) | Windows Store | pt-BR |
| Portuguese (Portugal) | Loja Windows | pt-PT |
| Punjabi | Windows ਸਟੋਰ | pa-IN |
| Punjabi (Arabic) | Windows اسٹور | pa-Arab-PK |
| Punjabi (Arabic) | Windows ذخیرہ | pa-Arab-PK |
| Quechua | Windows Tienda | quz-PE |
| Romanian | Magazin Windows | ro-RO |
| Russian | Магазин Windows | ru-RU |
| Scottish Gaelic | Bùth Windows | gd-GB |
| Serbian (Cyrillic, Bosnia and Herzegovina) | Windows продавница | sr-Cyrl-BA |
| Serbian (Cyrillic, Serbia) | Windows продавница | sr-Cyrl-CS |
| Serbian (Latin) | Windows prodavnica | sr-Latn-CS |
| Sesotho sa Leboa | Lebenkele la Windows | nso-ZA |
| Setswana | Lebentlele la Windows | tn-ZA |
| Sindhi (Arabic) | Windows اسٽور | sd-Arab-PK |
| Sinhala | Windows ගබඩාව | si-LK |
| Slovak | Windows Obchod | sk-SK |
| Slovenian | trgovina Windows | sl-SI |
| Spanish | Tienda Windows | es-ES |
| Swedish | Windows Store | sv-SE |
| Tajik (Cyrillic) | Дӯкони Windows | tg-Cyrl-TJ |
| Tamil | Windows ஸ்டோர் | ta-IN |
| Tatar | Windows кибете | tt-RU |
| Telugu | Windows స్టోర్ | te-IN |
| thai | Windows Store | th-th |
| Tigrinya | Windows መደብር | ti-ET |
| Turkish | Windows Mağazası | tr-tr |
| Turkmen | Windows Dükany | tk-TM |
| Ukrainian | Магазин Windows | uk-UA |
| Urdu | Windows اسٹور | ur-PK |
| Uyghur | Windows دۇكىنى | ug-CN |
| Uzbek (Latin) | Windows do‘koni | uz-Latn-UZ |
| Valencian | Botiga del Windows | ca-ES-valencia |
| Vietnamese | Cửa hàng Windows | vi-VN |
| Welsh | Siop Windows | cy-GB |
| Wolof | Màngasiinu Windows | wo-SN |
| Yoruba | Ìpàtẹ Èròjà Windows | yo-NG |
| Yoruba | Ìtajà oníforíkorí Windows | yo-NG |
Frequently asked questions (FAQ) about Windows Store logos
Do I need to have an app available in the Windows Store in order to use the Windows Store logos?
Yes. To use the logos, you must have an app published in the Windows Store, comply with Section 3i “License to Microsoft Marks” of the App Developer Agreement, and follow the logo usage specifications.
Where can I see the App Developer Agreement?
The App Developer Agreement is available in the Windows Dev Center. Section 3i “License to Microsoft Marks” describes the license for using the Windows Store logo and Windows Store badge.
What is meant by Microsoft Marks?
In the context of the Windows Store App Developer Agreement, Microsoft Marks refers to the logos Windows Store badge and Windows Store tile.
Are localized versions of the Windows Store badge available?
Yes. The Windows Store badge is available in Chinese Simplified, English, Japanese, Russian, and Spanish. You may also use the Windows Store tile with any of the localized Windows Store terms.
What files formats and color values are the logos?
Logos are provided in formats optimized for screen and print use. For screen use, Portable Network Graphics (PNG) files are provided in small, medium, and large sizes, and a higher resolution PDF file is included for larger digital displays. For print use, high-resolution PDF files are provided.
For screen use, the RGB color value of the green logo is R0, G138, B0 and the black logo it is R0, G0, B0. For print use, the CMYK color of the green logo is C86, M20, Y100, K8 and the black logo is C0, M0, Y0, K100 or process black.
Can I resize the logos?
Yes, the logos come in the recommended sizes but you can resize the logo as long as it remains proportional and it is at least 40 pixels high (0.56 inches or 14.11 mm).
I have a brand question. Who can help me?
Send email to the Windows Brand Team at winbrand@microsoft.com
Build date: 3/26/2013
