As part of creating a great app listing, you need to choose a name for your app. Read on to understand more about how your app name appears in the Windows Store. This info can help you ensure that your app name looks the way you want it to.
App names
Where and how the name is defined in your app determines where your app's name is shown to customers. The table shows how these two aspects of your app's name relate.
Note The number of "W" characters listed in the table indicates how many times the widest character ("W" in Latin character sets) would fit in the element if this was the only character used. This represents the minimum number of characters that will be displayed. The actual number of displayed characters depends on the characters and spaces in your name. For example, in the Segoe UI font that Windows uses, about 30 "I" characters fit in the same space as 10 "W" characters. Because of this variation, be sure to verify how your name appears in each place before you submit your app.
Note East-Asian characters tend to be wider than Latin characters, so fewer characters will be displayed.
| Package/ Properties/ DisplayName (256 characters max) | Package/ Applications/ Application/VisualElements @DisplayName (256 characters max) | Package/Applications/ Application/VisualElements/DefaultTile @ShortName (40 characters max) | |
|---|---|---|---|
|
Windows Store catalog search listing or category listing 15 W characters displayed |
Yes | ||
|
Windows Store catalog app listing 23 W characters displayed, 17 W characters if the display is snapped. |
Yes | ||
|
20 W characters displayed in tile (in 2 rows of 10) |
Yes | ||
|
20 W characters displayed in tile (in 2 rows of 10) |
Yes (used if ShortName is not defined) |
Yes (optional) | |
|
22 W characters displayed on tile |
Yes (used if ShortName is not defined) |
Yes (optional) | |
|
Tooltip for tiles on Start and search results screens 256 characters |
Yes |
App tile tooltips
Windows displays tooltips when you hover over an app with a name that is too long to fit on the tile:
If your app name doesn't fit on the tile, you can assign a short name for your app in the ShortName attribute of the Package/Applications/ Application/VisualElements/DefaultTile element. Here's how the tool tip displays the DisplayName value while the ShortName is displayed in the app tile.
Other names in your app
When you submit your app to the Windows Store, the Package/Properties/DisplayName value must match a name that you reserved for your app in the Dashboard.
The name values described in the table are displayed to the customer. Before you can submit your app to the Windows Store, your app must also define the Name attribute of the Package/Identity element in the app manifest. That attribute must be the package identity name that the Windows Store created for your app. Windows uses this value to identify your app, but doesn't display it to customers. Microsoft Visual Studio Express 2012 for Windows 8 fills in that attribute when it creates your app's package for the Windows Store.
For more info on other values required to be in the app manifest, see Package details.
For more info on using Visual Studio Express 2012 for Windows 8 to create your app's package, see Preparing your app for the Windows Store.
Build date: 3/19/2013
