Learn how to use the charts and info presented on the Adoption page.
To view the Adoption page:
-
Go to your Store Dashboard and find the app.
Note You can only view your app's adoption if the app is in the Store and is listed in the Apps in the Store section of the Store Dashboard.
- Click Details in the app's tile to see the App summary page.
- In the left menu, click Adoption to see the app's adoption info.
- Review the filters at the top of the page and set the time frame that you want to review.
Conversion
This chart shows how often shoppers viewed your app in the Windows Store and how often they downloaded it. For paid apps, this chart also shows how many people purchased your app—either directly or by upgrading a trial version of the app. This chart shows the total number of each event for time period selected by the filters at the top of the page.
Note The number of views shown here doesn't reflect customers who have opted out the Microsoft Customer Experience Improvement Program.
App listing views by referrer
This chart shows how people found your app's listing web page. Each section of the pie represents a referral, or the page that guided the customer to your app's listing on the web.
This chart doesn't show how people were referred to your app's listing in the Windows Store.
Downloads
The Conversion chart shows total downloads of your app for the selected time period, and the Downloads chart shows your app's downloads over time for the same time period.
The corresponding average of the top apps in your app's category and subcategory is also shown for comparison.
App purchases
The App purchases chart shows how often your app was bought over time.
In-app purchases
The In-app purchases chart shows the purchases made from within your app over time. If your app provides many in-app offers to your customers, only the top 5 will be shown as separate lines in the graph. The rest will be collected into a single line labeled, "Others."
Average app usage per day
The Average app usage per day chart shows, on average, how often customers launch your app each day.
The usage of the top apps in your app's category and subcategory is also shown for comparison.
Remarks
All dates and times used in the analytics reports, charts, and downloaded data are shown in UTC.
Build date: 3/19/2013
