Learn how to use the charts and info presented on the Downloads page to get detailed info about the people who downloaded your app.
To view the Downloads page:
-
Go to your Dashboard and find the app.
Note You can only view your app's downloads if it is listed in the Store and appears below the Apps in the Store title.
- Click Details in the app's tile to see the App summary page.
- In the left menu, click Downloads to see the app's download info.
- Review the filters at the top of the page and set the time frame and demographic criteria that you want to review.
Downloads
The Downloads chart shows your app's downloads over time.
By default, the average download data for the top apps in your app's subcategory (or category, if the app has no subcategory) is also shown. This can provide context for how your app's downloads compare to the most popular apps in your app's category/subcategory. If you don’t want to display this data, uncheck the Subcategory benchmark checkbox.
Note Sometimes, we won't show the average downloads of top apps. This can happen when there's a risk that this info might provide unintentional insight into a competitor's apps.
This page includes transaction filters so that you can view different transaction trends for your apps.
Downloads by age group
The Downloads by age group chart shows the age and gender of the people who have downloaded your app. This demographic data comes from the info that customers have entered with their Microsoft accounts.
Downloads by market
The Downloads by market chart shows where customers are downloading your app. This info is interpreted from the IP address of the user.
Note
The market(s) selected in the Selling details page determines the Windows Store market(s) in which to list your app. But the Windows Store market is determined by the computer's region/location, which the customer can change. Consequently, it's possible for customers to see and download apps from countries that are different from the markets you selected in the Selling details page.
Most active market segments
This table lists the market segments that produced the most activity with your app. These are listed in order of activity, with the most active markets at the top. To view the downloads for a market segment listed in this table, click Apply filters.
Note The charts on this page display the actual data, but the analysis that produces this table is based on statistical approximations. When you apply the filters from this table to the charts on this page, the actual data displayed might vary from the assumptions that produced this table.
Remarks
All dates and times used in the analytics reports, charts, and downloaded data are shown in UTC.
Build date: 3/19/2013
