You can learn more about what is happening in the Windows Store by using a powerful tool in your Store Dashboard. Clicking Explore store trends in the left menu lets you see how many apps customers from different geographic and demographic groups are downloading and analyze those downloads by the app's category, subcategory, and customer demographic.
You can use this info to help you plan new features or markets for an app you already have in the Store, or to look for what type of app you might want to make next.
Sign in to your Store Dashboard, and then click Explore store trends in the left menu to open the page that you'll use for this analysis.
The analysis process is an iterative one. Start by selecting the App type, Category, and Subcategory of the apps that interest you. The App downloads graph shows the overall download trend for this group and table below it shows the most active market segments for those apps.
By default, the data shown is from the last month for all market segments, but you can select other time frames by clicking the links above the app type selection fields.
You can narrow your view by selecting the data from specific market segments:
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Filter by market segment
The Most active market segments table lists some of the demographic groups that had the most interesting activity patterns in the Windows Store. You can filter the Downloads graph to view only the downloads made by one of these groups by clicking Apply filters in that group's entry in the table. This updates the selections in the Filters and updates the Downloads chart to show the downloads of the selected group.
Note The charts on this page display the actual data, but the analysis that produces this table is based on statistical approximations. When you apply the filters from this table to the charts on this page, it’s possible that the actual data they display might vary from the assumptions that produced this table.
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Manually select filters
You can apply your own custom filters by selecting the areas that interest you in the Filters. After you select the groups that interest you, click Apply to update the App downloads graph.
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Reset filters
To clear the filters and show all the data for the specified time frame, click Reset below the Filters.
Remarks
All dates and times used in the analytics reports, charts, and downloaded data are shown in UTC.
Build date: 3/19/2013
