Your Windows Store Dashboard displays summarized info about the apps you have in the Store and those you are preparing to submit. From your Dashboard, you see the status of your apps at a high level and you can also analyze your apps in greater detail to learn more about their adoption, usage, quality, and financial performance.
Note All dates and times used in the analytics reports, charts, and downloaded data are shown in UTC.
Dashboard view
The Dashboard displays your apps in tiles that provide a few details about your app. You can click the Reports link in a tile to see the App summary view, which shows more info about how that app is doing.
For more info about the Dashboard, see About the Windows Store Dashboard page.
Filters
Many analytics pages in the Dashboard can filter the data shown to specific subsets. The specific filters that you can apply depend on the page you are viewing.
Expand the filters tab at the top of the page to see the filters that you can use on that page.
App summary
The App summary page displays this data about an app. Each chart has a Details link that you can click to see more details charts of that info.
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Downloads
Displays a short, graphical history of how many customers have downloaded your app, and the average of the top apps in the same category and subcategory as your app.
You can use the subcategory average graph as a reference for your app's downloads.
Click Details to see more info about your app's downloads on the Downloads page, which is described in How to review your app's download history.
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Ratings
Displays the distribution of how customers rate the app.
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Quality
Displays a summary of the key factors that determine the quality of your app.
Click Details to see more info about your app's quality on the Quality page, which is described in How to review your app's quality.
Adoption
Adoption illustrates how your customers find and download an app using these charts.
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Conversion
The Conversion chart compares how many people saw your app's listing to how many downloaded the app. For paid apps, the chart shows how many people purchased your app—either directly or by upgrading a trial version of the app.
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App listing views by referrer
This chart shows how people found your app's listing web page. Each section of the pie represents a referral, or the page that guided the customer to your app's listing on the web.
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Downloads
The Conversion chart shows total downloads of your app, while the Downloads chart shows your app's downloads over time. This chart also takes the average downloads for the top five apps in your app's category or subcategory, and displays that info as well.
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Average app usage per day
The Average app usage per day chart shows, on average, how much time people spend using your app. The usage of the top apps in your app's category and subcategory is also shown to provide a sense of context for this data.
Downloads
The download page provides detailed info about the people who downloaded your app.
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Downloads
The Downloads chart shows your app's downloads over time. It also takes the average downloads for the top five apps and displays that info alongside your app's data.
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Downloads by age group
The Downloads by age group chart shows the age group and gender of the people who downloaded your app. The demographic data of the customer is taken from the info they entered with their Microsoft account.
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Downloads by market
The Downloads by market chart shows where customers downloaded your app. The market info is interpreted from the IP address of the user.
In-app purchases
The in-app purchases charts show the in-app purchases your customers are making from your app.
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In-app purchases
The In-app purchases chart shows the different in-app purchases made from your app over time. If your app provides many in-app offers to your customers, only the top 5 will be shown as separate lines in the graph. The rest will be collected into a single line labeled, "Others."
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In-app purchases by age group
The In-app purchases by age group chart shows the age group and gender of the people who made in-app purchases from your app. The demographic data of the customer is taken from the info they entered with their Microsoft account.
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In-app purchases by market
The In-app purchases by market chart shows where customers made in-app purchases from your app. The market info is interpreted from the IP address of the user.
Usage
The usage charts show how your customers use your app.
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Average app usage per day
The Average app usage per day chart shows, on average, how much time people spend using your app.
The usage of the top apps in your app's category and subcategory is also shown for comparison.
Feedback
The rating charts tell you how much your customers like your app.
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Ratings
The Ratings chart shows the ratings that customers gave your app.
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Reviews
The Reviews section of this page lists the comments that customers entered when rating your app.
Quality
App quality is evaluated using these criteria.
Note You must enable telemetry data collection in your account to view this data. If you are not collecting telemetry data and then enable telemetry data collection, you might not see any quality data for up to a month after you enable telemetry data collection.
Tip If you build your app's package with debugging data to make an .appxupload package, .cab files will be available for the top problems. You can download the .cab file and open it in the Microsoft Visual Studio debugger to see more detailed info about the problem.
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JavaScript exception rate
When a JavaScript exception occurs, it is recorded and tabulated.
The chart displays the average rate that these exceptions occurred per computer per day, and the table lists the most common exceptions for which we've collected data.
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Crash rate
When an app exits unexpectedly, a crash is recorded along with the location in the program code where the crash occurred.
The chart displays the average crash rate per computer per day, and the table lists the most common places where a crash occurred and for which we've collected data.
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App unresponsive rate
When an app stops responding to user input, an unresponsive event is recorded along with the app's module in which the event occurred.
The chart displays the average rate that this occurs per computer per day, and the table lists the most common places where this happened and for which we've collected data.
Finance
Lists the financial information (sales and so on) for your apps.
Build date: 3/7/2013
