With over a billion PCs in use, Windows represents the largest platform in the world. This unprecedented reach, combined with the fact that any PC running Windows 7 can run Windows 8, presents you with a tremendous revenue opportunity. The Windows Store lets you take full advantage of this opportunity through its support of flexible business models, markets, and languages.
Choose your business model
With the Windows Store, you can choose from a variety of different business models, such as free ad-supported apps, or apps sold at a specific price (perhaps with a free trial offered). As you start to build your apps, think about which business model makes the most sense for you. Don't worry if you aren't 100 percent sure which business model to choose—you can always use the many Windows Store reports to analyze how your app is doing and make adjustments when necessary.
Choose your markets
Expand the reach of your apps through the hundreds of markets the Windows Store supports. If you're unfamiliar with how to get an app ready for different markets, we've put together some guidelines to help you. To learn more about how to put those guidelines into practice, check out our documentation on globalizing your app. The information in these sections can help you maximize your success in international markets.
Choose your languages
The hundreds of languages the Windows Store supports provides you with even greater flexibility when it comes to marketing and selling your apps. If you're unfamiliar with how to translate your app into other languages, you might want to take advantage of our Multilingual App Toolkit.
Get paid
Of course, if you're selling apps, you want to get paid. We've designed the Windows Store to help you get set up for payments in as little time as possible.
Build date: 3/19/2013
