App certification requirements for the Windows Store
Document version: 6.1
Document date: July 29, 2014
In this document, we describe the criteria an app must meet to be eligible for listing in the Windows Store.
Thank you for your interest in developing apps for Windows. We’re committed to a relationship with you that supports your ambitions and encourages a diverse catalog of high-quality, engaging apps for Windows customers worldwide. We crafted these certification requirements with those goals in mind and they should help you make choices that enhance your app’s appeal and help speed its listing in the Windows Store.
If our certification requirements change, we’ll identify the updates to ease your consideration. If you have feedback on the policies, please let us know by commenting in our forum. We will consider every comment.
Your apps are crucial to the experience of hundreds of millions of customers. We can’t wait to see what you create and are thrilled to help deliver your apps to the world.
1.1 Your app must be fully functional and offer customers unique, creative value or utility in all the languages and markets that it supports
For example, your app may not use a name or icon similar to that of other apps.
If, for any reason, it is not possible to test some parts of your app, your app may fail this requirement. For example, if your app requires login credentials, provide us with a working demo account using the Notes to Tester field. If your app requires access to a server, tell us what we need to do to verify that it's working correctly. If your app allows a user to add a gift card balance, give us a gift card number that can be used in the testing.
See Revision history.
We describe these APIs in the Windows Store apps API reference.
Your Windows Store app may not encourage users to install desktop software for completing the primary value of the app, unless your app is a Storefront for software.
Your app must not communicate with local desktop applications or services via local mechanisms, including via files and registry keys. Your app may only depend on software listed in the Windows Store or that is identified as Windows 8 compatible in the Windows Compatibility Center.
3.2 Your app must not stop responding, end unexpectedly, or exhibit errors that significantly and adversely impact the customer experience
See Requirement 6.13.3.
See Revision history.
See Requirement 6.13.4.
See Revision history.
Your app must not attempt to change or extend the packaged content through any form of dynamic inclusion of code that changes how the application behaves with regard to Store certification requirements. Your app should not, for example, download a remote script and subsequently execute that script in the local context of the app package.
See Requirement 3.12.2.
This requirement applies if you depend on specific 3D graphics hardware features.
If your app includes an ARM or a Neutral package it must support Direct3D feature level 9_1. If your app does not support ARM it must support the minimum feature level chosen on the Store portal.
Because customers can change the graphics hardware in their computers after the app is installed, if you choose a minimum feature level higher than 9_1, your app must detect at launch whether or not the current hardware meets the minimum requirements. If not, the app must display a message to the customer detailing the Direct3D requirements.
In addition to supporting the chosen minimum Direct3D feature level, your app may use higher feature levels when available.
3.12.3 If your app contains Windows Runtime components, they must conform to the Windows Runtime type system
In particular, all Windows Runtime types:
- Must be located in the package file with the longest namespace-matching name.
- Must be the only types with public visibility in a Windows Metadata (.winmd) file.
- Must have a unique, case insensitive name.
- Must not be located in the Windows or global namespace.
- Must have public visibility unless the type is an interface marked as exclusive to a specific runtime class.
- Must be sealed unless the type is a runtime class marked as composable.
- Must compose an unsealed system class, if the type is a composable runtime class.
- Must not include write-only properties.
- Must not implement interfaces that are marked as exclusive to another class.
- Must not be generic or parameterized.
- Must not define methods that overload operators.
- Must not change signature or parameter names between interface and runtime method declarations.
- Must not include default values for method parameters.
- Must not include property getters that take input parameters.
- Must not include property setters that take more than the single set value parameter.
- Must not define factory methods with additional out parameters beyond the return value.
- Must not use IReferenceArray<T> or IReference<string> as a parameter type.
- Must not use the signed byte fundamental type.
- Must define enums with an underlying type of Int32 or UInt32 only.
- Must apply the FlagsAttribute to UInt32 enums.
- Must not apply the FlagsAttribute to Int32 enums.
A privileged app is an app that the device manufacturer has authorized to perform device operations. See Device sync and update for Windows Store device apps in Windows 8.1 for more information.
In each of your app’s packages, the app manifest elements must contain the correct values as described in the Package metadata requirements.
Your app’s packages must comply with the Package format requirements.
3.12.7 If your app declares an association with a given file type, it must provide the functionality that a reasonable customer would expect, given that association.
For example, if your app declares an association with the .jpg file type, the app should be able to open the image for viewing or editing.
App capability declarations that make your app network-capable include: internetClient, internetClientServer and privateNetworkClientServer.
Your app can publish a customer’s personal information to an outside service or a third party only after obtaining opt-in consent.
Opt-in consent means the customer gives their express permission in the app user interface for the requested activity, after you have:
a) Described to the customer how the information will accessed, used, or shared.
b) Provided the customer a mechanism through which they can later rescind this permission and opt-out.
If your app publishes a person’s personal information to a service or a third party, but the person whose information being shared is not a customer of your app, you must obtain express written consent to publish that personal information, and you must permit the person whose information is shared to withdraw that consent at any time. If your app provides a customer with access to another person’s personal information, this requirement would also apply.
Personal information includes all information or data that could reasonably be used to identify a person. Examples of personal information include: contacts, photos, phone number, audio & video recordings, location, SMS or other text communication, images of the computer’s desktop or screen shots, unique account identifiers, unique identifiers based on the computer's hardware, and in some cases, combined browsing history.
If your app has the capability to use the advertising ID, it may not collect or use it if the user has turned off the feature. If the user has chosen to reset the advertising ID, your app may not use any prior advertising ID values, or associate them with the new value.
4.2 Your app must respect system settings for notifications and remain functional when they are disabled
This includes the presentation of ads and notifications to the customer, which must also be consistent with the customer’s preferences, whether the notifications are provided by the Windows Push Notification Service or any other service. If a customer disables notifications, either on an app-specific or a system-wide basis, your app must remain functional.
4.3 Your app must not jeopardize or compromise user security, or the security or functionality of the Windows device(s), system or related systems, and must not have the potential to cause harm to Windows users or any other person
See Revision history.
4.6 Your app must comply with Windows Push Notification Service (WNS) requirements if it uses WNS notifications
If your app uses the Windows Push Notification Service (WNS) to transmit push notifications, it must do so as described in this requirement.
a) Notifications provided through WNS are considered app content and are subject to all Windows Store app policies, including the certification requirements.
b) Your app must be associated with only one Package Security Identifier.
c) You may not obscure or try to disguise the source of any notification that is initiated by your app.
d) You may not include in a notification any information a customer would reasonably consider to be confidential or sensitive.
e) Your app must not use excessive network capacity or WNS bandwidth, or otherwise unduly burden the Windows system with WNS notifications.
4.7 If your app includes in-app purchase, billing functionality or captures financial information, the following requirements apply:
4.7.1 If your app uses the Store's in-app purchase API (Windows.ApplicationModel.Store namespace) for in-app purchases:
- Your app can sell digital items or services only. The in-app product sold in your app must be consumed or used in an app that you make available on a Microsoft platform.
- In-app products sold in your app cannot be converted to any legally valid currency (e.g. USD, Euro, etc.), or any physical goods or services, except when the app uses in-app purchase to sell a physical representation of digital content created by the user entirely on a Windows device, including photos, music, video, text, or documents.
4.7.2 If your app includes in-app billing functionality or captures financial account information, but does not use the Windows.ApplicationModel.Store namespace, the following apply for the listed account types:
For all accounts:
At the time of the transaction or when your collect any payment or financial information from the customer, your app must identify the commerce transaction provider, authenticate the user, and obtain user confirmation for the transaction. The app can offer the user the ability to save this authentication, but the user must have the ability to either require an authentication or every transaction, or to turn off in-app transactions.
If your app collects credit card information or uses a third-party payment processor that collects credit card information, the payment processing must meet the current PCI Data Security Standard (PCI DSS).
For individual accounts:
Your app cannot collect sensitive financial account information or payment within the app.
You may accept payment outside the app through a pre-existing billing relationship and you may collect payment and personal account information outside of the app experience through an approved third-party payment processor or via a secure HTTPS website.
4.7.3 Your app description must include information about the types of in-app purchases offered and the range of prices
See Requirement 4.7.
4.10 You may not use the Microsoft commerce engine to facilitate charitable contributions or sweepstakes
If your app is used to facilitate or collect charitable contributions or to conduct a promotional sweepstakes or contest, you must do so in compliance with applicable law. You must also state clearly that Microsoft is not the fundraiser or sponsor of the promotion.
This section describes types of content that are not permitted in the apps made available in the Windows Store.
Content means the images, sounds, and text contained in the app, the tiles, notifications, error messages or ads exposed through your app, and anything that’s delivered from a server or that the app connects to. Because Windows and the apps in the Windows Store are used around the world, these requirements will be interpreted and applied in the context of regional and cultural norms.
5.1 Your app must conform to our content and age rating guidelines, and metadata must be appropriate for everyone
Your app and any ads within your app must conform to our content and age rating guidelines, and metadata must be appropriate.
5.1.1 Apps with a rating over PEGI 16, ESRB MATURE, or that contain content that would warrant such a rating, are not allowed, unless the app is a game, is rated by a third party ratings board, and otherwise complies with these certification requirements.
5.1.2 Metadata and other content you submit to accompany your app may contain only content that would merit a rating of PEGI 12, ESRB EVERYONE, or Windows Store 12+, or lower.
5.1.3 We understand that in some cases, apps provide a gateway to retail content, user generated content, or web based content. We classify those apps as either Storefront apps, whose primary function is to aggregate and sell third party media or apps, or Streaming apps, whose primary function is to aggregate and stream web-based images, music, video or other media content. In some cases, it may be acceptable for a Storefront or Streaming app to include some content that might otherwise be prohibited in a single purpose app. If your app is more likely than not to include some user generated content that would otherwise be prohibited under these requirements, you must include a mechanism for users to bring the presence of such content to your attention, and you must provide filtering tools such that users must opt in to receiving access to feeds or content that has a higher likelihood of violating these requirements.
5.2 Your app must not contain content that advocates discrimination, hatred, or violence based on considerations of race, ethnicity, national origin, language, gender, age, disability, religion, sexual orientation, status as a veteran, or membership in any other social group
5.3 Your app must not contain content or functionality that encourages, facilitates or glamorizes illegal activity in the real world
5.4 Your app must not contain or display content that a reasonable person would consider to be obscene
5.6 Your app must not contain content that facilitates or glamorizes excessive or irresponsible use of alcohol or tobacco products, drugs or weapons
5.7 Your app must not contain content that facilitates or glamorizes extreme or gratuitous violence, human rights violations, or the creation or illegal use of weapons against a person or animal in the real world
5.9 Your app must not contain or display content that a reasonable person would consider pornographic or sexually explicit
5.10 All content in your app and associated metadata must be either originally created by you (the app provider), appropriately licensed from the third-party rights holder, used as permitted by the rights holder, or used as otherwise permitted by law
See Revision history.
6.2 Your app must have a Windows age rating, and you must submit third-party ratings for your app if you have them
6.2.1 You must assign a Windows Store age rating that most accurately matches your app. The Age rating page contains more detailed descriptions of the content that is suitable for each Windows Store age rating.
6.2.2 If your app provides a user with uncontrolled: (i) access to online social networks, or (ii) sharing of personal information with third parties, including other gamers or online acquaintances, then you must assign it a Windows Store rating of at least 12+. For such activity to be considered "controlled", your app must be governed by controls that require parental permission to use such sharing features, and you must identify those and explain their functionality in the Notes to testers.
6.2.3 If you submit a Storefront or Streaming app, you should rate your app in accordance with this section. You should also consider the target audience for your Storefront or Streaming app in your rating, based on the content that users of your app may be able to access.
6.2.4 If a rating under any particular rating system is required by law in any country, you must include the rating documentation for that rating system along with your app.
6.2.5 If your app is rated by an optional ratings board that is identified in Rating boards for Windows apps, you must also submit that ratings certificate for the app and provide the appropriate content descriptors.
6.2.6 If your app has multiple rating board ratings that each correspond to different Windows Store age ratings, you should assign the Windows Store age rating that corresponds to the older audience. Apps with a rating over ESRB MATURE are generally not allowed.
6.2.7 If your app is a search engine that enables users to search broadly across the Internet, then your app must be rated 12+. Apps that enable search for a distinct content set (such as news only or video only), are not search engines under this definition. The age rating for such apps should be determined by the purpose, function and content of the app.
6.2.8 If your app is a Web browser, enabling broad access to Internet content, then the app must be rated 12+.
See Revision history.
See Requirement 6.13.5.
6.6 The capabilities you declare must legitimately relate to the functions and value proposition of your Windows Store app, and the use of those declarations must be compliant with our app capability declarations
Learn more about our app capability declarations.
See Revision history.
See Requirement 3.12.5.
See Requirement 6.13.5.
6.13 The metadata and other materials you provide to describe your app must accurately and clearly reflect the source, function and features of your app
The screenshots, app name, developer name, tile, category, and app description you provide with your app should make it easy for a user to understand the functions, features, and any important limitations of your app. If your app contains content or features restricted to certain geographies or certain hardware, or has other important limitations, they should be clearly described. You should not represent your app to be from a company, government body, or other entity if you do not have permission to make that representation.
See Revision history.
6.13.3 Your app must provide the same user experience on all processor types and target operating systems that it supports
If your app has a different user interface or functionality when it runs on different processor types or target operating systems, you must submit a separate app for each processor type and describe the differences in the Description of each app.
6.13.4 If your app doesn’t fully support touch input and fully support keyboard and mouse input, you must disclose that in the description elements of the app
See Revision history.
If your app is marked with the Accessibility checkbox, it must meet the baseline requirements of exposing information about the UI elements, implement keyboard accessibility, support high contrast, and meet requirements for accessible text.
Your app can only support Windows Store allowable languages, and at least one of those languages must be a certification language. The experience provided by an app must be reasonably similar in all languages that it supports.
You must provide a complete description of your app for your customers in each language that you declare in your app's package. The other elements of your app's description, such as screenshots, text and promotional images, must be localized. If your app is localized such that some features are not available in a localized version, you must clearly state or display the limits of localization in the app description.
In addition to these requirements, you must certify desktop apps under the Windows Desktop App Certification program.
7.1 The purchase page link provided for your app must send users to a location where they can directly download the app, and must not lead users to another intermediary site or a site that spoofs the purchase page
Users must be able to acquire your app quickly and easily after they are directed to your purchase page from the Windows Store.
You are allowed to provide two purchase page links for your app. You must use these links to provide users access to 64-bit and 32-bit versions of your app.
7.2 The information you provide to the Store about your app must match the information used on the purchase page for that app. That includes your app or company logo, the app name, price and major and minor version numbers
Thank you for taking the time to review these requirements. We are committed to providing a high quality catalog of apps in the Windows Store, and reserve the right to remove from the catalog any app that fails to meet these requirements.
Again, thank you for joining us in this commitment to delivering fantastic experiences.
|Date||Version||Summary of changes||Link to document|
|July 29th, 2014||6.1||
4.7.2 ADDED— moved from requirement 4.7.1.
4.7.3 ADDED— added requirement to include information about in-app purchases in app description.
6.2.2. REVISED— clarified requirement.
|April 10th, 2014||6.0||
1.1 REVISED— clarified requirement.
1.2 REVISED— clarified requirement.
2 DELETED— removed requirement regarding the use of ads in a Windows Store app.
3.1 REVISED— clarified requirement.
3.4 DELETED— removed requirement regarding the perceived impact of app updates on a Windows Store app.
3.12.7 ADDED— introduced new requirement regarding file associations and expected functionality in a Windows Store app.
4.3 REVISED— clarified requirement.
4.4 DELETED— removed requirement regarding how a Windows Store app is marketed.
4.7 REVISED— revised to include additional details.
4.8 MERGED— now detailed in requirement 4.7.
4.9 MERGED— now detailed in requirement 4.7.
4.10 ADDED— introduced new entry for a requirement previously detailed in the App Developer Agreement regarding the use of the Microsoft commerce engine.
4.11 ADDED— introduced new requirement regarding mobile voice plans.
5.2 REVISED— clarified requirement.
5.9 ADDED— introduced new entry for requirement material from entry 5.4 detailing the use of explicit content.
5.10 ADDED— introduced new entry for a requirement previously detailed in the App Developer Agreement regarding the right to use content.
6.1 DELETED— removed requirement regarding the naming of a Windows Store app.
6.3 DELETED— removed requirement regarding technical support provided for a Windows Store app.
6.13.1 DELETED— removed requirement regarding trial functionality.
6.13.2 DELETED— removed requirement regarding the tile image provided for a Windows Store app.
6.13.5 DELETED— now detailed in requirement 6.13
6.13.6 MERGED— now detailed in requirement 6.13
|V6.0 Certification requirements|
|January 23rd, 2014||5.0||
1.2 REVISED— clarified requirement.
1.3 MERGED— now detailed in requirement 6.13.
1.4 MERGED— now detailed in requirement 6.13.
2.3 DELETED— removed requirement that an app not use its description, tiles, notifications, app bar, or the swipe-from-edge interactions to display ads.
2.4 DELETED— removed requirement that the primary experiences your app provides must take place within the app.
3.3 MERGED— now detailed in requirement 6.13.
3.5 MERGED— now detailed in requirement 6.13.
3.6 DELETED— removed requirement that an app must use the mechanisms provided by the system for those features that have them.
3.8 DELETED— removed requirement for the basic performance criteria on a low-power computer.
3.10 MERGED— now detailed in requirement 3.12.
3.11 MERGED— now detailed in requirement 3.12.
3.12 REVISED— expanded and clarified requirement.
3.13 MERGED— now detailed in requirement 3.12.
4.5 DELETED— removed requirement for large data transfers over metered networks.
5.1 REVISED— clarified requirement.
5.1.4 MERGED— now detailed in requirement 6.2.
5.1.5 MERGED— now detailed in requirement 6.2.
6.4 MERGED— now detailed in requirement 6.13.
6.5 MERGED— now detailed in requirement 6.13.
6.8 MERGED— now detailed in requirements 5.1 and 6.13.
6.9 MERGED— now detailed in requirements 3.12.
6.10 MERGED— now detailed in requirements 3.12.
6.11 MERGED— now detailed in requirements 6.13.
6.11 MERGED— now detailed in requirements 6.13.
6.12 REVISED— expanded and clarified requirement.
|V5.0 Certification requirements|
|October 17th, 2013||4.7||
2.5 DELETED—removed requirement that ads must not execute program code that didn't come from the ad provider.
3.1 REVISED—added information regarding use of protocols.
3.2 REVISED—clarified requirement.
3.3 REVISED—requirement for app to provide the same user experience across all target operating systems.
3.5 REVISED—requirement for visual feedback on touch elements removed.
3.6 REVISED—replaced "snapped state" requirement with "functional when the app's window is resized".
3.12 ADDED—added requirement that the app must pass the Windows App Certification Kit.
3.13 ADDED—Requirement that an app utilizing 3rd party device drivers must be a privileged app for that device.
4.1.3 ADDED—added policy to respect the user's choice when it comes to "advertising ID".
4.3 REVISED—added peripheral devices to the definition of what constitutes a "Windows system".
4.4 REVISED—updated requirement that an app must not instruct/encourage user to cause physical harm to include the PC or its peripherals.
5 REVISED—requirement segmented into sub-items.
5.1.3 ADDED—requirement to provide adult content filter settings in Storefront/Streaming apps.
6 REVISED—requirement segmented into sub-items.
6.2.6 REVISED—clarified requirement.
6.7 DELETED—removed the requirement to describe app changes when submitting an update.
6.8 REVISED—requirement about screenshots that have been "graphically enhanced" moved to certification requirement 6.13.
6.13 ADDED—new requirement around truth-in-advertising within app metadata.
7.1 REVISED—clarified policy language.
|V4.7 Certification requirements|
|March 20, 2013||4.6||
3.1 REVISED—clarified policy language.
4.3 REVISED—clarified policy language.
6.8 REVISED—clarified policy language.
6.12 ADDED—included information requiring apps to conform to accessibility guidelines if the app is identified as supporting accessibility.
|V4.6 Certification requirements|
|December 11, 2012||4.5||
4.1.1 REVISED—modified language to refer to transmitting data, instead of just personal information.
5.1 REVISED—added information on what types of apps can have an age rating over PEGI 16 or ESRB Mature. Included additional information on age ratings for apps that are search engines.
5.3 REVISED—clarified policy language.
5.4 REVISED—clarified policy language.
5.6 REVISED—clarified policy language.
5.7 REVISED—clarified policy language.
6.2 REVISED—added ratings for 18+ content.
|V4.5 Certification requirements|
|October 19, 2012||4.0||
2.3 REVISED—added information on app description.
3.1 REVISED—added information about Windows Store apps communicating with desktop applications.
4.1.1 REVISED—added information on apps that connect to the Internet.
4.1.2 REVISED—clarified that users must be able to rescind permission and still be able to use the app.
4.7 REVISED—clarified information on using commerce transaction providers other than the Windows Store.
4.8 REVISED—added information on prompting the user when an in-app purchase occurs.
6.5 REVISED—clarified information on providing localization information in the app description.
6.8 REVISED—added information on providing localized screenshots.
7.2 REVISED—added information about your app or company logo.
|V4.0 Certification requirements|
|July 9, 2012||3.0||
Synchronized version numbers between App Developer Agreement and Certification Requirements.
1.1 REVISED—added text to help clarify the policy.
2.3 REVISED—added text to help clarify the policy.
3.1 REVISED—added text to help clarify the policy.
3.9 ADDED—included information on app logic.
3.10 ADDED—included information on apps that depend on 3D graphic hardware features.
3.11 ADDED—included information requiring apps to conform to Windows Runtime type system.
4.1 REVISED—expanded information related to privacy policies. Includes two new subsections: 4.1.1 and 4.1.2.
4.3 REVISED—clarified that apps cannot modify or delete customer data without consent.
5.1 REVISED—added text for apps that act as storefronts or that stream content.
6.2 REVISED—added text for apps that act as storefronts or that stream content, specified that apps that collect or transmit personal information must use a rating of 12+.
6.4 REVISED—added that apps must list any restrictions in the Description page for the app.
6.5 REVISED—added text on app localization.
|V3.0 Certification requirements|
|May 31, 2012||1.2||
1.2 REVISED—added examples.
2.4 REVISED—clarified statement about apps that mimic websites.
3.1 REVISED—added information on communication with desktop apps.
3.3 REVISED—clarified requirement.
3.5 REVISED—clarified requirement for apps to support touch and keyboard/mouse equally.
3.6 REVISED—added information on the use of nav and app bars.
4.1 REVISED—clarified requirement.
4.3 REVISED—clarified how this requirement applies to Windows systems.
4.7 REVISED—clarified requirement.
4.8 ADDED—included information on in-app purchases that don't use the Windows Store.
4.9 REVISED—previously was 4.8.
5.1 REVISED—updated to include app metadata.
6.2 REVISED—updated to make app ratings easier to read.
6.5 REVISED—included more details for localization for supported languages.
6.6 REVISED—included more info on app capabilities.
6.7 REVISED—clarified requirement for describing changes to your app.
6.8 REVISED—clarified that you must provide localized screenshots.
7 ADDED—requirements for desktop apps.
|February 8, 2012||1.1||
2.3: REVISED - made more specific.
2.4: REVISED - clarified and made more specific.
3.5: REVISED - added external reference to Windows 8 Touch Language and clarified.
3.6: REVISED - added more specific examples.
3.7: DELETED - merged with 3.5.
3.8: ADDED – describe performance testing already being performed by the Windows App Certification Kit.
4.6: REVISED – removed some of the WNS usage limitations.
4.7: ADDED – display identity of party responsible for in-app purchase transactions.
4.8: ADDED – payment processing security standard.
Throughout: minor typographical and terminology corrections that don’t change the meaning or intent of the document.
|Dec. 6, 2011||1.0||Initial draft of document for Store Preview.|