Entering your app's name

Applies to Windows only

Your app's name plays an important role in how customers find and perceive your app in the Windows Store.

Each name that you reserve must be unique throughout the entire Windows Store, not just in a particular language. If your app supports more than one language, you can reserve additional names for the app to use in other languages (unless you want to use the same name for all languages).

Note  For tips on choosing a name for your app, see What to name your app.

You can reserve your app name well before you submit (or even build) your app. We recommend doing that as soon as you can, so that no one else uses the name.

When you submit your app to the Windows Store, the Package/Properties/DisplayName value must match the name that you reserved for your app in the Dashboard. If you use Microsoft Visual Studio to create your app's package, the attribute will be filled in for you. For more info about the app manifest, see App package requirements.

Note  When you reserve an app name in the Windows Store Dashboard, you'll also be able to use that name when you submit the same app to the Windows Phone Store.

Entering a brand new app name

If you're using a brand new name that you haven't previously reserved, follow the steps below.

  1. Go to your Windows Store Dashboard.
  2. Click Submit an app.
  3. Click App name.

    Note  If you already have one or more names reserved, you will see two options here. Select the radio button for Create a new app by reserving a unique name, and then click Continue.

  4. In the App name text box, enter the name that you want to use. This value must be no more than 256 characters.

    Note  Be sure to enter the name exactly as you want it to appear. Make sure to double-check your spelling and capitalization.

  5. Click Reserve app name.

    Note  If this name you entered is already reserved or in use by another developer, you'll see an error message and won't be able to reserve that name. If you are unable to reserve a name for which you hold the trademark or other legal right, or you see another app in the Windows Store using that name, contact Microsoft.

  6. On the confirmation screen, click Save.

Note  Make sure that you use your reserved app name as the DisplayName in your app's manifest.

If you want to enter additional names for different language versions of the app, follow the steps below.

Using a name that you have previously reserved

If you have already reserved a name in the Windows Phone Dashboard, and you are now publishing the same app to the Windows Store, follow the steps below.

  1. Go to your Windows Store Dashboard.
  2. Click Submit an app.
  3. Click App name.
  4. Select the radio button for Use an existing app name, select one of your reserved names from the dropdown, and then click Continue.
  5. On the confirmation screen, click Save.

To reserve an app name in another language

Note   If you are updating an existing app to add support for additional languages, you must fill out a new Description page for each new language. (You may also want to add new markets by going to the Selling details page from the release summary page.)

  1. From the app's Name page, click Reserve another name.
  2. In the text box, enter the name that you want to use in another language, and then click Reserve name.

    Note  If this name you entered is already reserved or in use by another developer, you'll see an error message and won't be able to reserve that name.

  3. Repeat step 2 if you want to enter names for additional languages.
  4. After you have reserved the names you need, click Save to return to the release summary page.

To rename an app that has already been published

If your app is already in the Windows Store, you can rename it if necessary by submitting an app update. Note that you'll have to update your package to include the new name in the app manifest, as well as reserving the new name.

  1. From the App details page, click Create new release.
  2. From the Name page, click Reserve another name.
  3. In the text box, enter the new name for your app, and click Reserve name.

    Note  If this name you entered is already reserved or in use by another developer, you'll see an error message and won't be able to reserve that name.

  4. Click Save to return to the release summary page.
  5. After you have reserved the new name, you'll need to update your app and submit the updated version to the Windows Store.
    1. Change the Package/Properties/DisplayName element in the app manifest, and update any graphics or text that includes the app's name.
    2. Build your app and upload the new package(s).
    3. Submit the updated app for certification. Make sure you've changed any mention of the app's name in its Description page and anywhere else the name might be mentioned.

      Note  If the only thing you're changing in this release is the app's name, mention that in your Notes to testers.

  6. After the new release of your app has passed certification, you can go back to the Name page and delete the old name that you no longer need to use.

Related topics

What to name your app
Submitting your app
App package requirements
Submitting an app update
Sharing your app’s identity in the Windows Store and Windows Phone Store

 

 

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