Choosing a category and subcategory
Listing your app in the right category and subcategory helps users find your app and understand more about it.
Choose the category that best describes your app. Then choose a subcategory, if there are any for your category. An app can only be listed in one category (and one subcategory, if available.)
If you're not sure which category or subcategory to use, choose the one that you think users are most likely to search on when looking for apps like yours.
The Windows Store organizes apps into the following categories and subcategories.
Only some categories have subcategories. Keep in mind that you can only use a subcategory if it belongs to the category you picked.
|Books & reference||Books, reading, and reference materials||E-Reader|
|Business||Running and succeeding in a business|
|Education||Education, teaching, or learning|
|Entertainment||Fun and general entertainment|
|Finance||Managing personal finances|
|Food & dining||Food, cooking, or dining|
|Games||Apps and games for fun||Action|
|Government||Created by, or for use by, government agencies|
|Health & fitness||Apps for maintaining good health and fitness|
|Lifestyle||Leisure activities, hobbies, and other interests|
|Music & videos||For creating, listening to, or viewing music and videos||Music|
|News & weather||News and weather, including current events and celebrity gossip||News|
|Photo||Photography, image processing, and sharing|
|Productivity||Personal productivity, such as scheduling, organization, and communication|
|Security||PC security, such as antivirus, anti-malware, and firewalls||PC protection (restricted use)|
|Social||Social media and social networking|
|Sports||News about sports, personal sports|
|Tools||Apps that help users complete a specific task, such as calculators|
|Travel||Currency converters, trip planners, and travel guides|
Note The Security category has a restricted subcategory (PC Protection) that is only for desktop antimalware apps. If you are submitting a desktop antimalware app to the Store, you will only have access to this category/subcategory combination. If you are submitting any other type of app to the Store, you can't choose the PC Protection subcategory.
Build date: 3/26/2013