Pick the one category that best describes the app. Then pick a subcategory, if there are any for your type of app. If you're not sure which category or subcategory to use, pick the one that you think users will most likely search on to find apps like yours.
Windows Store categories
The Windows Store organizes apps into the following categories and subcategories. Keep in mind that you can use only the subcategories that belong to the category you picked and not every category has subcategories.
Note The Security category has a restricted subcategory that has been designed for desktop antimalware apps only (PC Protection). If you are submitting a desktop antimalware app to the Store, you only have access to this category/subcategory combination. If you are submitting any other type of app to the Store, you can't access to the PC Protection subcategory.
| Category | Description | Subcategories |
|---|---|---|
| Books & reference | Books, reading, and reference materials | E-Reader |
| Fiction | ||
| Kids | ||
| Non-fiction | ||
| Reference | ||
| Business | Running and succeeding in a business | |
| Education | Education, teaching, or learning | |
| Entertainment | Fun and general entertainment | |
| Finance | Managing personal finances | |
| Food & dining | Food, cooking, or dining | |
| Games | Apps and games for fun | Action |
| Adventure | ||
| Arcade | ||
| Card | ||
| Casino | ||
| Family | ||
| Kids | ||
| Music | ||
| Puzzle | ||
| Racing | ||
| Role playing | ||
| Shooter | ||
| Simulation | ||
| Sports | ||
| Strategy | ||
| Government | Created by, or for use by, government agencies | |
| Health & fitness | Apps for maintaining good health and fitness | |
| Lifestyle | Leisure activities, hobbies, and other interests | |
| Music & videos | For creating, listening to, or viewing music and videos | Music |
| Videos | ||
| News & weather | News and weather, including current events and celebrity gossip | News |
| Weather | ||
| Photo | Photography, image processing, and sharing | |
| Productivity | Personal productivity, such as scheduling, organization, and communication | |
| Security | PC security, such as antivirus, anti-malware, and firewalls | PC protection (restricted use) |
| Personal security | ||
| Shopping | Online shopping | |
| Social | Social media and social networking | |
| Sports | News about sports, personal sports | |
| Tools | Apps that help users complete a specific task, such as calculators | |
| Travel | Currency converters, trip planners, and travel guides |
Build date: 3/19/2013
