How to: Create or edit your seller account in the Microsoft Seller Dashboard
Published: July 16, 2012
The Microsoft Seller Dashboard is the central location for app developers to submit apps for Office and SharePoint. Learn how to create a seller account, including a marketing profile, so that you can submit apps for inclusion in the Office Store.
Applies to: Office 2013 | Office 365 | SharePoint Foundation 2013 | SharePoint Server 2013
Prepare your Seller Dashboard account information
In the Seller Dashboard, you can create an individual account if you’re an independent developer, or you can create a company account if you’re registering on behalf of a business. Part of your account is your marketing profile. A marketing profile tells customers exactly what your expertise is and how your apps will benefit them and address their business needs. A well-written marketing profile can substantially increase your effectiveness in engaging potential customers.
To complete your account in the Seller Dashboard, you will need the items in the following checklists.
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What you need |
Notes |
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Microsoft account |
Use your Microsoft account to sign in to the Seller Dashboard. If you don’t already have a Microsoft account, you can sign up for one on the Seller Dashboard sign-in page. |
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Display name |
The name you want customers to associate with your marketing profile.
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Logo |
A picture you want customers to associate with you, as part of your marketing profile.
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Description |
A general overview of your work, the apps you provide, and any other information you would like to share with customers, as part of your marketing profile.
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Your website |
The website where your customers can learn more about your company, products, and services. |
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Your contact information |
The information customers can use to contact you. This includes your email, your address, and your phone number. You may be contacted to verify your account and identity. |
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Microsoft account |
Use your company’s Microsoft account to sign in to the Seller Dashboard. You can only associate one Microsoft account with a company account.
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Company name |
Provide your company name as part of your marketing profile.
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Logo |
A picture you want customers to associate with your company, as part of your marketing profile.
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Description |
A general overview of your company, the apps you provide, and any other information you would like to share with customers, as part of your marketing profile.
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Your website and contact information |
The website where your customers can learn more about your company, products, and services, and the information customers can use to contact you, as part of your marketing profile. You may be contacted to verify your account and identity. |
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Legal profile |
If your company has an alternate legal contact that is different from the contact information in your marketing profile, you will need to provide this information in your legal profile. |
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Company reference |
Your company reference must be someone, other than yourself, who can verify the status of your company or your status as an employee of the company. Provide a first name, a last name, and an email address for your reference. |
To create an individual Seller Dashboard account
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Sign in to the Seller Dashboard with your Microsoft account.
Note
If you don’t have a Microsoft account, choose the Sign up button.
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In the Registration wizard, on the account details page, add your personal details.
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Under account type, choose Individual.
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Under application provider agreement, read the agreement. If you agree, select the check box, and then choose NEXT.
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After you have created your account, if you want to see a list of accepted agreements, choose the account details tab. Under terms and conditions, you’ll see the list of the agreements you have accepted. To see the details of an agreement, choose the name of the agreement.
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On the individual details page, complete your marketing profile, and then choose SUBMIT FOR APPROVAL.
Your account is ready for the approval process. For more information, see Understand the account approval process in the Seller Dashboard.
To create a company Seller Dashboard account
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Sign in to the Seller Dashboard with your Microsoft account.
Note
If you don’t have a Microsoft account, choose the Sign up button. You can only associate one Microsoft account with your company.
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In the REGISTRATION wizard, on the account details page, add your personal details.
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Under account type, verify that Company is selected.
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Under application provider agreement, read the agreement. If you agree, select the check box, and then choose NEXT.
Note
After you have created your company account, if you want to see a list of accepted agreements, choose the account details tab. Under terms and conditions, you’ll see the list of the agreements you have accepted on behalf of your company. To see the details of an agreement, choose the name of the agreement.
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On the company details page, complete your marketing profile.
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Under legal profile, leave the check box selected if the contact information in your marketing profile is the same as the contact information for your legal profile. If it is not the same, select the check box to provide the contact information for your legal profile.
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Under company reference, provide the name and email of someone, other than yourself, who can verify your status as an employee of the company or the status of your company.
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Choose SUBMIT FOR APPROVAL.
Your account is ready for the approval process. For more information, see Understand the account approval process in the Seller Dashboard.
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Note
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If you edit your account information after your account is approved, your account will go through the approval process again. This may not take as long as the initial approval, depending upon the changes you made. |
To edit your Seller Dashboard account
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Sign in to the Seller Dashboard with your Microsoft account.
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Choose the account details tab.
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Choose EDIT ACCOUNT.
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Make your changes, and then choose SUBMIT FOR APPROVAL.
Your account is ready for the approval process.
Both your account and your apps go through an approval process in the Seller Dashboard. During the account approval process, you can’t edit your account. If you edit your account information after your account is approved, your account will go through the approval process again. This may not take as long as the initial approval, depending upon the changes you made. While your account is in the approval process, you can add and save apps. You can submit your apps for approval only after your account is approved.
Tips for the Seller Dashboard account approval process
When you create or revise your profile and submit it for approval, it is reviewed by members of the Seller Dashboard team. Follow these guidelines to improve the accuracy and quality of your account information.
Individual or company information requirements
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Your display name or your company name must be unique.
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You must own the website you provide.
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If you’re creating a company account, your company information must be verifiable, and you must be able to act on behalf of your company, including submitting apps for your company.
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If you’re creating a company account, your reference must be someone, other than yourself, who can verify the status of your company or your status as an employee of the company.
Content quality and formatting requirements
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Use first-person language in your description, for example, “I have expertise in …,” “Our apps help you …”
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Focus your description on the skills and expertise you or your company offers.
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Use correct spelling, capitalization, punctuation, and grammar.
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Use hyphens (“-”) as bullets in bulleted lists.
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Use plain text formatting only—don’t use rich text formatting.
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Don’t include Microsoft product trademark symbols.
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Don’t use tables, bold type, italics, or underlining.
Logo requirements
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The file formats must be .png, .jpg, .jpeg, or .gif.
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The size must be exactly 96 x 96 pixels, and no greater than 250 KB.
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It must not contain any viruses. If you need virus detection software, see Microsoft Safety & Security Center.
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It must not contain any inadmissible images.
Check your Seller Dashboard account approval status
To check your Seller Dashboard account approval status
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Sign in to the Seller Dashboard with your Microsoft account.
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Choose the account details tab
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Your account status appears next to STATUS.
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If your status is pending approval, your account information is still being verified. You can add OAuth client IDs and you can add and save apps as drafts in the Seller Dashboard. You can only submit your apps for approval after your account is approved.
For more information, see How to: Create Client IDs and secrets in the Microsoft Seller Dashboard and How to: Add apps in the Microsoft Seller Dashboard.
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If your status is approved, you’re ready to submit apps for approval.
For more information, see How to: Add apps in the Microsoft Seller Dashboard.
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If your status is changes requested, your account needs changes to be approved. Choose download report for details about the required changes.
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How to: Verify your paid Office 365 subscription so you can publish apps to the Office Store
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How to: Create Client IDs and secrets in the Microsoft Seller Dashboard
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How to: Create an effective Office Store listing for your app for Office or SharePoint
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Validation policies for the apps submitted to the Office Store (version 1.3)
