Campaign data management

• Publish campaign content to the Web. Display ads and discounts on the Web site.

• Campaign expressions. Define a condition that Commerce Server evaluates against profiles to determine whether to deliver content, or perform another action.

• Manage campaign goals. Specify goals and track the number of advertisements delivered in a specified period. Set campaign goals by clicks on an advertisement, by requests for an advertisement, at the campaign-level, or at the advertising item-level.

• Manage competing advertisements. Make sure that competing advertisements never appear on the same page.

• Manage advertising charges. Charge advertisers based on the number of advertisement requests they want their advertisements to receive.

• Clear data. Remove inactive or expired campaign items.

Advertisement data management

• Display target advertisements or discounts. Display advertisements or discounts to customers who have a specific profile. Host expression-based, targeted advertisements on your site for your products, or for the products of other companies.

• Expression-based targeting. Create expressions that define the customers or context you want to target and the type of content you want to deliver.

• Targeting context. Build target expressions based on a customer's organization profile, and support targeting to any number of arbitrary profiles.

• Complex target expression. Create targeting expressions that depend on other expressions.

• Run-time integration. Target content for delivery by using the Content Selection Framework (CSF).

Discounts and coupon data management

• Runtime filtering and discount/coupon display. Display discounts based on discount target information, basket subtotal, or pre-tax and post-tax discounts.

• Manage discounts and coupons. Create custom-defined discounts, coupons, and coupon-enabled discounts, and define discount interaction policies.

• Import/export of coupon codes. Support for exporting and importing batches of coupons.

• Marketing discount pipeline components. Orders System integration for order and item level discounts.

• Basket pipeline. Discount pipeline components.

List management and direct mail

• List-based expressions. Mailing list management and direct mailer support list-based expressions.

• Direct Mailer pipeline components. Process lists of recipients. You can add new components to the pipeline, integrate the components with line-of-business systems, or replace them with components supplied by third parties. For example, you can change the template that you use with the mailings.

• Opt-out lists. Maintain campaign-level or site-level opt out lists. You can automatically subtract opt-out lists from a direct mail list.

Application Programming Interfaces

• Campaign item management API. Manage discounts, direct mail items, and advertisements programmatically.

• Campaign management API. Manage campaign entities programmatically.

• Customer management API. Manage your campaign advertisers programmatically.

• Direct mail list management API. Manage lists of users for direct mailings programmatically.

• Reference table management API. Manage reference tables programmatically.

• Web Service API. Perform distributed management of the Marketing System programmatically.

Applications

• Marketing Manager. Manage campaigns, advertisements, and discounts by using the new Windows Forms-based Web service.

Staging

• Marketing data caching. Update run-time and design-time marketing data.

• Promotional code staging. Perform full or incremental updates of promotional codes/coupons during staging.

• Refresh cache. Update the marketing data cache on destination servers.

Command line tools

• Direct Mailer command line interface. Create, run, and manage direct mail job files.

• Clear data command line tool. Remove deleted data: customers, campaigns, global expressions, campaign items, ads, discounts, Direct Mail templates, and coupon codes that are older than the "deleted number of days" specified.

Analytics and reporting

• Analytics integration. Generate reports on integrated campaigns with new full discount functionality to measure your key sales and activity metrics. The following reports are supported:

  • Ad Reach and Frequency by Date

  • Ad Reach and Frequency per Advertiser

  • Campaign Item Summary

  • Campaign Event Summary

Security

• Granular security. You use Windows Authorization Manager to manage scopes, roles, tasks, and operations in the Marketing System.

• Collection or view-level security. Security levels are included on each of the individual view states throughout the Marketing Manager to allow for role-based access.

• Task-based roles. Support for the following task-based roles:

  • Ad Author. Create and manage advertisements.

  • Direct Mail Author. Manage direct mails.

  • Discount Author. Create and manage discounts.

  • Global Expression Author. Create and manage global expressions.

  • Marketing Administrator. Has complete access to all tasks and assigns roles to other users.

  • Marketing Approver. Approves campaign items, discounts, ads, and direct mails.

  • Marketing Author. Create and manage customers, campaigns, campaign items, and coupons. Can import and export, and generate user lists.

  • Marketing Viewer. Can only view Marketing System information.

Supportability

• Run-time performance counters. Record events associated with the run-time performance of the Direct Mailer Service, Evaluation Expression Engine, and caching.

• Pipeline performance counters. Record events associated with the run-time performance of the marketing pipeline components, such as average execution time, errors total, errors per second, execution total, and more.

• Management-time performance counters. Record events associated with the run-time performance of the Marketing Manager Web service, such as total marketing updates performed, average time per marketing update request, number of marketing lookups per second, and more.

• Windows event tracing. Use to help with troubleshooting.

International

• Multilingual. Support localized Direct Mail subject lines and basket display string for discounts.