When you create a new database, you can specify a collation by using one of the following:
If no collation is specified, the server collation is used.
You can change the collation of any new objects that are created in a user database by using the COLLATE clause of the ALTER DATABASE statement. This statement does not change the collation of the columns in any existing user-defined tables. These can be changed by using the COLLATE clause of ALTER TABLE.
When you change the database collation, you change the following: