Highlight the Windows Installer Project Name in the Solutions Window that you created as per the above.
Then use the top menu bar - View - Other Windows - Properties Window to get to the properties that you need.
You can then finally access the ProductName and Manufacturer properties needed by the Installer.
You will notice that right clicking on the Windows Installer Project Name, or using the Properties Icon of Solution Explorer, both bring up a Properties Pages window that is not the one that you need.
Furthermore, there is a second PropertyName and CompanyName, this time in Resource View - Version - VS_VERSION_INFO. Double Click on this and access the properties of the table that will appear. These names will appear under any Icons that you create when viewed in windows folders later.
You must also add the "primary output" to your "application folder." Primary Output is Microsoft's strange way of referring to your program's executable file. It is hard to reason why this is not there already by default.
I hope this information helps someone else from wasting a few hours on what should only take a minute.