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Bing Ads Services Protocol

You can write your Bing Ads application in any language that supports web services. A web services description language (WSDL) document is defined for each web service. The WSDL defines the operations that a web service offers and the format of the request and response messages that the client sends to and receives from the operations. The request and response messages define the names and types of the data that the client exchanges with the operation. For more information about WSDLs, see the W3C WSDL specification.

SOAP for Bing Ads API

Bing Ads services support Simple Object Access Protocol (SOAP). Some languages, such as C# and Java, provide tools that generate proxy classes from the WSDL. If your language of choice does not provide a tool to generate proxy classes, you will need to generate your own proxy classes or SOAP envelopes. To generate the proxy classes, you need the web address of the WSDL document of the service that you want to use. The Bing Ads sandbox and production environments each have a unique address. The addresses also include the version number of the WSDL that is specific to a major Bing Ads API release. For production and sandbox service WSDLs of the latest Bing Ads API version, see Bing Ads Web Service Addresses.

SOAP XML Element Order

When you create a SOAP request message, the order of the elements within the SOAP body is critical. The elements must be in the same order as defined in the web services description language (WSDL). If the required elements are out of order, the call will fail. If the optional elements are out of order, the call may fail or the elements will be ignored. The WSDL syntax, which shows the correct order of the elements, is included with each request message, response message, and data object documented in the reference content. In addition, each request and response message shows an example SOAP envelope.

System_CLiX_note Note

XML is case-sensitive. You must use the correct case for the value names. Strongly-typed programming languages such as C# ensure that you have the correct case before you can compile. Other languages might not give you a compile error if the correct case is not used; however, the code fails at run time.

Partial Success

Bing Ads API Version 9 supports partial completions for add, update, and delete operations; if one of the objects in the list of objects that you are adding, updating or deleting fails, the operation may succeed for others in the collection. When you call a Get operation that takes a list of identifiers for example, the GetKeywordsByIds operation, and one of the identifiers in the list is not valid, the operation will succeed and the response element that corresponds to the invalid request identifier will be null.

Partial Update

Partial update is supported for most, but not all campaign management data objects. For example when updating the DestinationUrl of a TextAd you need only specify the Id and DesinationUrl elements. All remaining optional elements may be left empty and their existing settings are retained in the Bing Ads system.

Partial update is not supported for targets or ad extensions. Any optional elements which are not sent with the update request will in effect be deleted from the respective target or extension.

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