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Windows Phone Store badge

August 19, 2014

Applies to Windows Phone

You can display a badge to let your customers know that your Windows Phone app is available in the Windows Phone Store. This topic describes the Windows Phone Store badges and how to use them.

This topic contains the following sections.

Review the Windows Phone Store badge guidelines below, and then click the following link to download the badges, phone chassis, and usage guidelines.

Download Windows Phone Store badges

The Windows Phone Store badge is intended to provide a clear way to communicate the availability of your app on the Windows Phone Store. The badge can be used in your print or digital media, and is made available in a number of colors, sizes, and digital formats. Here are some examples of the badges:

Windows Phone Store badge

Windows Phone Store download badge

Windows Phone Store small badge

The Windows Phone Store badge download package includes the following badges.


The Windows Phone Store badges are available in solid and reverse out cyan, grey and black.


.png, .ai, .pdf, .eps

Sizes (without text)

40x40, 67x67, 120x120

Sizes (with "Windows Phone Store" or “Download from Windows Phone Store” text)

154x40, 258x67, 462x120

For online or digital media, the badge must always provide a link directly to the app’s listing on the Windows Phone Store. The link format should use the following URL format:


The {GUID} placeholder is replaced with the ID of the app you want to link to. The WindowsPhone.com Redirection Service, when it receives a call to the URL, will direct the caller to the proper location. If customers are browsing from a PC, they will be redirected to the Windows Phone Store website; if they are browsing from a Windows Phone, they will be redirected directly to the app so they can download the app on their phone. For more information about how to link your app to the Windows Phone Store, see How to link to Store content Windows Phone 8.

The following are some guidelines for using the Windows Phone Store badge.

  • You may only display the badge on your website for Windows Phone apps that are already certified and accepted for distribution on Windows Phone Store.

  • For online or digital media, the badge must always be an active link to a Windows Phone app published within the Windows Phone Store and in accordance with How to link to Store content Windows Phone 8.

  • Your title and other trademarks and buttons must appear at least as prominent as the badge. You may not display the badge in any manner that implies affiliation with, sponsorship, or endorsement by Microsoft.

  • The badge must appear by itself, with a minimum spacing (1/4th the height of the badge) between each side of the badge and other graphic or textual elements on your page. The badge may not be used as a feature or design element of any other logo.

  • When you use the badge alongside badges/logos for other app stores, the Windows Phone Store badge should be of equal or greater size than the other store badges/logos.

  • You may not alter the badge in any manner, including proportions, colors, elements, etc., or animate, morph, or otherwise distort its perspective or appearance.

For additional details about using the badge, see the Windows Phone Marketing Kit for Windows Store App Developers in the Windows Phone Store badges download.

You must ensure that your logo is displayed in the primary, more prominent position in your materials with the Windows Phone Store badge displayed in a secondary and smaller manner. The following examples illustrate both right and wrong ways to display your logo with the badge in a Windows Phone app.

  • Example 1 features a start screen with fictional company tile.

  • Example 2 features your customized Start screen. Your logo should be the primary logo (larger) and the badge is the supporting logo (smaller).

  • Example 3 shows the wrong way to display your logo with the badge. Do not stack your logo with the badge as shown in example 3.


There are two stores to promote and sell your app based on the platform. The Windows Phone Store is for Windows Phone apps and the Windows Store is for Windows 8 apps. If your app is available at both the Windows Phone Store and the Windows Store, you can show both badges together. Badges should be the same size and should fit in esthetically with the other retail logos included in the design. For online or digital media, be sure to confirm that the badge is linking to the appropriate store. For print media, you can potentially use a square badge (without text), which implies that your app is available at both the Windows Phone Store and the Windows Store. For more information about the Windows Store badge and its usage, see Windows Store logos and usage specifications.

Example of displaying badges for both stores.

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