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KeywordOpportunity Data Object

Defines an object that contains a suggested keyword and bid value.

<xs:complexType name="KeywordOpportunity">
  <xs:complexContent mixed="false">
    <xs:extension base="tns:Opportunity">
      <xs:sequence>
        <xs:element name="AdGroupId" type="xs:long" minOccurs="0"/>
        <xs:element name="CampaignId" type="xs:long" minOccurs="0"/>
        <xs:element name="Competition" type="xs:double" minOccurs="0"/>
        <xs:element name="MatchType" type="xs:int" minOccurs="0"/>
        <xs:element name="MonthlySearches" type="xs:long" minOccurs="0"/>
        <xs:element name="SuggestedBid" type="xs:double" minOccurs="0"/>
        <xs:element name="SuggestedKeyword" type="xs:string" nillable="true" minOccurs="0"/>
      </xs:sequence>
    </xs:extension>
  </xs:complexContent>
</xs:complexType>

Elements

The KeywordOpportunity object derives from the Opportunity object. For a list of additional elements that you can access, see the Opportunity object.

Element

Description

Data Type

AdGroupId

The identifier of the ad group to apply the suggested keyword to.

long

CampaignId

The identifier of the campaign that owns the ad group.

long

Competition

An indicator of competitive bids for this keyword relative to all search keywords. The competition score ranges from 0 to 1.00, where 0 indicates low competition and 1.00 indicates that there is a high number of advertisers competing for this keyword.

double

MatchType

The match type that the suggested bid applies to. The following are the possible match-type values.

  • 1 – Exact match

  • 2 – Phrase match

  • 3 – Broad match

int

MonthlySearches

The estimated monthly volume of user search queries that may match the suggested keyword for the corresponding MatchType element.

long

SuggestedBid

The suggested bid that may result in your ads serving on the first page of the search query results.

double

SuggestedKeyword

The suggested keyword.

string

Requirements

OptimizerService.svc v9

Namespace: https://bingads.microsoft.com/Optimizer/v9

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