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How to: Create or edit a seller account and add payout information

apps for Office and SharePoint

Learn how to create an account, add a marketing profile, and add payout information in the Microsoft Seller Dashboard so that you can submit apps for listing in the Office Store.

Last modified: April 28, 2014

Applies to: Office 2013 | Office 365 | SharePoint Foundation 2013 | SharePoint Server 2013

The Microsoft Seller Dashboard is the central location for app developers to submit apps for Office and SharePoint. If you want to submit apps for listing in the Office Store, your first step is to create an account in the Seller Dashboard. In addition, if you want to offer apps for purchase, you also have to add payout information. You can create an individual account if you’re an independent developer, or you can create a company account if you’re registering on behalf of a business. Part of your account is your marketing profile. A marketing profile tells customers exactly what your expertise is and how your apps benefit them and address their business needs. A well-written marketing profile can substantially increase your effectiveness in engaging potential customers.

You need to have the prerequisites and other information ready before you can create your account and add payout information in the Seller Dashboard. To learn more, see Checklist for creating a seller account and adding payout information.

If you are registering on behalf of a corporation, limited liability company (LLC), partnership, or other company legally registered with your local government, create a company account in the Seller Dashboard. If you are an independent developer, create an individual account.

Create a company account

Important note Important

If your company is already registered in Microsoft marketplaces with a Microsoft account, you must use that same Microsoft account to register in the Seller Dashboard. You can’t register your company in the Seller Dashboard with a different Microsoft account. The information you provide must be consistent with the information you provided in the Microsoft marketplaces with the same Microsoft account. For example, your company name and address must be the same.

  1. Sign in to the Seller Dashboard with your company’s Microsoft account.

    Note Note

    If your company doesn’t have a Microsoft account, choose Sign up now. You can associate only one Microsoft account with your company.

  2. In the REGISTRATION wizard, on the account details page, add your personal info.

    Note Note

    Provide the contact information for your company’s administrator for the Seller Dashboard account in the First Name, Last Name, and Account Contact Email boxes.

  3. Under account type, verify that Company is selected, and then choose NEXT.

  4. On the company details page, complete your marketing profile, as shown in Figure 1.

    Figure 1. Add a marketing profile

    Company details page of the Registration wizard
  5. Under legal profile, leave the check box selected if the contact information in your marketing profile is the same as the contact information for your legal profile. If it isn’t the same, choose the check box to provide the contact information for your legal profile.

  6. Under company reference, provide the name and email address of someone within your company, other than yourself, who can verify the status of your company or your status as an employee of the company. Make sure that you notify this person that you used them as a reference in the Seller Dashboard.

  7. Choose SUBMIT FOR APPROVAL.

Your account is automatically routed to the approval process. For more information, see the Understand the account approval process in the Seller Dashboard section in this topic.

Create an individual account

Important note Important

If you already use a Microsoft account in Microsoft marketplaces, you must use that same Microsoft account to register in the Seller Dashboard.

  1. Sign in to the Seller Dashboard with your Microsoft account.

  2. If you don’t have a Microsoft account, choose Sign up.

  3. In the REGISTRATION wizard, on the account details page, add your personal details.

  4. Under residential info, provide your residential address and personal phone number.

    Note Note

    This information is for identity verification purposes only.

  5. Under account type, choose Individual.

  6. On the individual details page, complete your marketing profile, and then choose SUBMIT FOR APPROVAL.

Your account is automatically routed to the approval process. For more information, see the Understand the account approval process in the Seller Dashboard section in this topic.

If you want to offer apps for purchase, you also need to add payout and tax information in the Seller Dashboard. If you are only offering free apps, you don’t need to add this information. You can add it later, but it takes some time to validate the tax information. If you know that you will offer apps for purchase, we recommend that you add the information as soon as possible.

For more information, see Adding payout and tax information, and Receiving payout and viewing sales information for your apps sections in the Microsoft Seller Dashboard FAQ.

  1. Sign in to the Seller Dashboard with your Microsoft account.

  2. Choose the ACCOUNT tab, and then choose payout & tax.

  3. Choose ADD PAYOUT AND TAX INFO.

  4. On the Choose a payment method page, under New payment method, choose Bank account or PayPal.

    Note Note

    If you have apps that customers purchase in the marketplace, this is the account where you will receive payout for those purchases.

  5. Enter details for a bank account or a PayPal account.

  6. Choose NEXT.

  7. On the Tax Information page, select the country or region where you have permanent residency, select the country or region where you hold primary citizenship, and then choose NEXT.

  8. Enter your tax details, and then choose NEXT.

  9. Choose Submit.

    Note Note

    If you are not ready to submit your tax information for validation yet, you can click Save or Save and Exit. It takes some time to validate the tax information, so we recommend that you submit it for validation as soon as possible.

You may need to edit your account if changes are required for approval, or if some of your account details change at a later date.

Note Note

If you edit your account information after your account is approved:

  • Your account goes through the approval process again. Depending on the changes submitted, this approval might take less time than the initial account approval.

  • Your published apps will still be available in the marketplace. The previous version of your marketing profile will appear with your published apps until the new version of your marketing profile is approved.

To edit your account, follow these steps:

  1. Sign in to the Seller Dashboard with your Microsoft account.

  2. Choose the ACCOUNT tab.

  3. Under manage, choose EDIT ACCOUNT.

  4. Make your changes, and then choose SUBMIT FOR APPROVAL.

Your account changes are automatically routed to the approval process. For more information about the approval process, see the next section.

After you submit your account, it goes through an approval process in the Seller Dashboard. During the account approval process, you cannot edit your account information. If you edit your account information after your account is approved, your account goes through the approval process again. Depending on the changes submitted, this approval might take less time than the initial account approval. You can add and save apps during the account approval process. However, you can submit your apps for approval only after your account is approved.

There are two phases to account approval:

  • Identity validation: This process confirms a developer’s identity for the Seller Dashboard. It helps to protect you from unauthorized developers who may try to submit apps using your identity. It also helps to assure customers that apps in the Office Store and other marketplaces are authentic and come from a known source. Microsoft works with third-party companies, such as Dun and Bradstreet, to provide identity validation services. Timely responses to requests for information help accelerate the identity validation process.

    For company accounts, once you submit your account for approval, your company may receive a phone call or an email message to validate the account information and to confirm your affiliation with the company.

  • Account information quality: This includes checking your marketing profile for any editorial issues, such as misspellings or grammatical errors. A well-written marketing profile can substantially increase customer interest in your apps. A well-written marketing profile can substantially increase customer interest in your apps. Our quality assurance team will review your marketing profile. To prevent issues with your marketing profile, follow the Content quality and formatting requirements in the Tips for a smoother account approval process section. If your profile doesn’t follow the quality requirements, the team will request changes to your marketing profile. After you make the changes, you can submit your account for approval again.For more information, see the Tips for a smoother account approval process.

    Note Note
    • Because there are several steps in the validation process for your account, the time it takes to complete the approval process can vary between 1 and 14 days. If the process has not completed 14 days after you submitted your account for approval, that is, either your account is approved or changes have been requested for your account, contact support. To contact support, see Get support for the Seller Dashboard on how to contact support.

    • You can add and save apps during the account approval process. However, you can submit your apps for approval only after your account is approved.

Tips for a smoother account approval process

When you create or edit your account and submit it for approval, it is reviewed by GeoTrust and members of the Seller Dashboard team. To improve the accuracy and quality of your account information, follow these guidelines:

Individual or company information requirements

  • Your display name or company name must be unique from any other marketing profile identities in the Seller Dashboard. Your company name in the Seller Dashboard must be the full registered name of your company.

  • When you provide your display name or your company name, we strive to avoid any name duplication with brand names and other company names. This may be for a company that has already registered in our marketplaces or that has a presence in your region. If you choose a name that is too common or that is too similar to another company name, we may decline your request and ask you to choose a different name.

  • You must own the content on the website you provide, and the website must be functional.

  • If you are creating a company account, your company information must be verifiable and accurate. Also, you must be authorized to act on behalf of your company. This includes authorization to submit apps for your company.

  • If you are creating a company account, your reference must be someone within your company, other than yourself, who can verify the status of your company or your status as an employee of the company. Make sure that you notify this person that you have used them as a reference in the Seller Dashboard.

Important note Important
  • If your company is already registered in Microsoft marketplaces with a Microsoft account, you must use that same Microsoft account to register your company in the Seller Dashboard. You won’t be able to register your company in the Seller Dashboard with a different Microsoft account. The information that you provide in the Seller Dashboard must be consistent with the information you provided in the Microsoft marketplaces with the same Microsoft account. For example, your company name and address must be the same.

  • If you already use a Microsoft account as an independent developer in Microsoft marketplaces, you must use that same Microsoft account to register in the Seller Dashboard.

Content quality and formatting requirements

  • Use first-person language in your description, for example, "I provide apps that …" or "Our apps help you to …".

  • Focus your description on the skills and expertise of your company or yourself.

  • Use correct spelling, capitalization, punctuation, and grammar.

  • To add a bulleted list, surround each list item with [#LI] and [/#LI], or use hyphens ("-") as bullets.

    Note Note

    At this time, you can only use one bulleted list in your description.

  • Don’t use rich text formatting. Use plain text formatting only.

  • Don’t include Microsoft product trademark symbols.

  • Don’t use tables, bold type, italics, or underlining.

Logo requirements

  • The file formats must be .png, .jpg, .jpeg, or .gif.

  • The size must be exactly 96 x 96 pixels, and no greater than 250 KB.

  • The file must not contain any viruses. If you need virus detection software, visit the Microsoft Safety & Security Center.

  • The file must not contain any inadmissible or offensive images.

When the validation process is complete, you will receive an email message alerting you as to whether your account is approved or your account needs changes before it can be approved. You can also follow these steps to check the status in the Seller Dashboard:

  1. Sign in to the Seller Dashboard with your Microsoft account.

  2. Choose the ACCOUNT tab.

  3. Under manage, your account status appears next to STATUS.

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