Application Artwork
April 17, 2012
Application artwork represents your application on Windows Phone devices and in the Windows Phone Marketplace. Application artwork should capture the user’s attention and the essence of your application. For art guidelines related to marketing your application in the Windows Phone Marketplace, see Best Practices for Application Marketing.
Images that represent your installed application on a user’s phone include the Tile on the Start screen (apps and games), the icon in the installed app list (apps only), and the icon in the Games Hub (games only). These files exist in your Windows Phone application project. When you submit your application for certification, these files are part of your XAP file. For more information, see the Application Submission Requirements.
Images that represent your application in the Windows Phone Marketplace include application Tile artwork, background art, and application screenshots. When you submit your application for certification, you provide the artwork that represents your application in the Windows Phone Marketplace.
This topic contains the following sections.
Customers see the application Tiles on the Start screen (apps and games), in the installed app list (apps only), and in the Games Hub (games only). For guidelines related to Tiles, see “App tiles” in Best Practices for Application Marketing and Tiles Overview for Windows Phone.
Note:
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The artwork you use for your application icons and Tiles can have transparent parts. In the app list and on the Start screen, transparent parts are changed to match the theme color selected by the user. In the Games Hub, the transparent parts are the Games Hub color. |
The following table lists the size and file type requirements for application Tiles.
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File |
Size (pixels) |
File type |
Where used |
Project file* |
Sample |
|---|---|---|---|---|---|
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Small app icon |
62 x 62 |
PNG |
The list of installed applications on the phone |
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Large app Tile |
173 x 173 |
PNG |
The Start screen on the phone when the user pins the application |
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Small game icon |
62 x 62 |
PNG |
The list of installed games on the phone |
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Large game Tile |
173 x 173 |
PNG |
The Start screen on the phone when the user pins the game |
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*The Tile file names displayed in the table are the default names when you create a new Silverlight or XNA Framework project. You can change the Tile file names to anything you like. If you change the file names, be sure to change the corresponding properties in the project properties.
Important Note:
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In XNA Framework applications that target Windows Phone OS 7.0, there are some additional steps you should take. For more information, see Configuring and testing icon images in XNA Game Studio 4.0 Windows Phone games. |
Customers see the application Tile artwork when browsing the Windows Phone Marketplace catalog before making a purchase. This artwork must match closely the icons provided in the XAP package. When you submit your application for certification, you must provide this artwork.
Caution:
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The artwork you submit here should not have a transparent background. Artwork with transparent backgrounds does not appear correctly in the Windows Phone Marketplace catalog. |
The following table lists the size and file type requirements for the Windows Phone Marketplace application Tile artwork.
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Artwork |
Size (pixels) |
File type |
Where used |
App sample |
Game Sample |
|---|---|---|---|---|---|
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Small mobile app Tile artwork |
99 x 99 |
PNG |
The Marketplace catalog on the phone |
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Large mobile app Tile artwork |
173 x 173 |
PNG |
The Marketplace catalog on the phone |
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Large PC app Tile artwork |
200 x 200 |
PNG |
The Marketplace catalog. |
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Customers see the screenshot of your application in the details page of the Windows Phone Marketplace catalog. When you submit your application for certification, you must provide at least one, and up to a maximum of eight, screenshots of your application. For more information, see How to: Create Screenshots for Windows Phone Marketplace.
Caution:
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There are several certification requirements related to application screenshots. Ensure that your application and screenshots adhere to section 4.6 of Application Submission Requirements before submitting your application to Windows Phone Marketplace. |
The following table lists the size and file type requirements for application screenshots.
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Artwork |
Size (pixels) |
File type |
Sample |
|---|---|---|---|
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Application Screenshot |
480 x 800 |
PNG |
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Customers see the Panorama Background Art image in the Windows Phone Marketplace catalog if your application is chosen as a featured application. When you submit your application for certification, you can optionally provide panoramic background art. For art guidelines related to the Panoramic Background Art, see “Panorama” in Best Practices for Application Marketing.
Caution:
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The artwork you submit here should not have a transparent background. Artwork with transparent backgrounds does not appear correctly in the Windows Phone Marketplace catalog. |
The following table lists the size and file type requirements for background artwork.
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Artwork |
Size (pixels) |
File type |
Sample |
|---|---|---|---|
|
Panoramic Background Art |
1000 x 800 |
PNG |
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Note:
Important Note: