Content Policies

Content allowed where:

• Content and application name are original or licensed.

• Copyrighted content that is used with permission. Use of branded items (logos/trademarks) has been approved by the brand owners.

• If an application depicts any mobile or wired telephone, handheld PDA, or any other data and voice communicator, it must be either generic or a Windows Phone device.

• It is the application provider’s responsibility to determine if the application provider has the right to use the chosen name, content, logos, copyright, trademarks, online services & API's.

Content not allowed:

• Any content that is illegal under applicable local law, obscene, or indecent.

• Any content that depicts or encourages harm or violence against a person or animal in the real world.

Content not allowed:

• Any content that is defamatory, libelous, slanderous, or threatening.

• Any content that facilitates or promotes content prohibited by these guidelines.

Content not allowed:

• Any content that advocates discrimination, hatred, or violence based on considerations of race, ethnicity, national origin, language, gender, age, disability, status as a veteran, religion, sexual orientation or expression, or that promotes organizations devoted to that purpose. Such content can include images or text that perpetuates a negative stereotype of a race, gender, sexual preference or religion. We are particularly inclined to act against content where there is evidence that the intent of posting was to harass, threaten, or insult an individual or group on one of these bases.

Content not allowed:

• Any content that facilitates or promotes, whether directly or indirectly, the illegal (under applicable local law) or excessive sale or use of alcohol or tobacco products, drugs, or weapons is not allowed on any section/site, regardless of targeting.

Content not allowed:

• Sex / Nudity – Images that are sexually suggestive or provocative (e.g. sexually provocative touching, bondage, masturbation); provocative images that reveal nipples, genitals, buttocks, or pubic hair.

• Content that a reasonable person would consider to be adult or borderline adult content (images, text, or audio).

• Content that generally falls under the category of pornography.

• Content that depicts or suggests prostitution.

• Content depicting sexual fetishes.

• Content of a sexual nature depicting children or animals.

Content not allowed:

• Any content that facilitates or promotes illegal gambling, illegal adult content and/or pornography, child pornography, bestiality, piracy, illegal online pharmacies, illegal drugs, or criminal or terrorist activities.

  • Applications that enable legal gambling in the applicable jurisdiction where legal gambling is allowed may be permitted, subject to the Application Provider's acceptance of additional contract terms.

• Any content that instructs users how to make bombs or weapons, drugs, or solicits involvement in behavior that is violent or illegal under applicable local law.

• Unauthorized use of another entity’s intellectual property, including but not limited to: software, music, art, and other copyrighted, trademarked or patented materials or trade secrets.

• Any content that facilitates or promotes underage drinking, consumption of illegal drugs, or socially irresponsible behavior due to alcohol or drug consumption (e.g., drinking and driving).

Content not allowed:

• Realistic or gratuitous violence, including depictions of the following:

  • Decapitation, impaling, blood splatter/blood spurting/blood pooling, or gore

  • Exploding body parts

  • Guns/weapons pointed toward user/audience (e.g., "Russian Roulette" games)

  • Strangulation/choking

  • People or creatures on fire

  • Cruelty to animals

  • Audio of humans or animals suffering

• Involuntary or physically-resisted sexual interactions with violent or illicit overtones

• Rape, sexual assault

• Molestation, physical child abuse

• Requests or instructions to injure or otherwise harm a real-world person or group of people

• Glorification of crimes against humanity such as genocide and torture

Content not allowed:

• Any content with the excessive use of profanity or adult language.

Content that is offensive in any country/region to which your application is targeted is not allowed. Content may be considered offensive in certain countries/regions because of local laws or cultural norms. Examples of potentially offensive content in certain countries/regions include, but are not limited to, the following:

• People in revealing clothing or sexually suggestive poses

• Religious references

• Alcohol references

• Sexual or bathroom humor

• Simulated or actual gambling

Countries/regions for which one or more parts of 3.10 may apply include the following:

Group 1: China

Group 2: Malaysia, Indonesia