This package is a Feature Pack in the category Embedded Enabling Features\Edition Branding. The name of the package as it appears on disk and for use with some command-line tools is WinEmb-Branding-Embedded-Neutral-Package.
Unbranded Startup Screens will not function if you use it with an evaluation license. The Windows logo is used to show that the runtime is an evaluation license.
Windows Embedded Standard Startup Screens and Unbranded Startup Screens are mutually exclusive features. Deploying Unbranded Startup Screens by using a configuration set to a runtime with Windows Embedded Standard Startup Screens using Deployment Image Servicing and Management (DISM) online or offline is not supported.