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Track page usage

Expression Studio 1.0

With the reporting features in Deep Zoom Composer, you can collect information about how users interact with your images and hotspots. You may want to be able to track how often your Deep Zoom Composer images and hotspots are viewed, and how often their external links are clicked.

The reporting features of Deep Zoom Composer record information about impressions and click-throughs. An impression event occurs when an image or a hotspot in a Deep Zoom Composer composition meets the conditions that you set in the Impressions URL Management dialog box. A click-through event occurs when the user clicks an external link in a specified image or hotspot in the composition. When either type of event occurs, a silent message is sent over the Internet to the tracking site that you specified for that image or hotspot. The tracking site keeps a running count of both kinds of events.

NoteNote

To track the metrics of impressions and click-throughs, you may want to use a third-party reporting service, such as Microsoft Atlas.

For each image or hotspot whose usage you want to track, you have to both set options for the image's or hotspot's impression profile and specify the URL to which you want tracking data sent.

To create or modify an impression profile

  1. On the Tools menu, make sure Impressions Enabled is selected.

  2. Select an image or a hotspot.

  3. On the Tools menu, click Edit Impression Profile.

  4. In the Edit Impression Profile dialog box, set the following options:

    • In the Name box, type the name that you want to use for the image's or hotspot's impression profile.

    • Under Visible Area, in the Width and Height boxes, set the minimum size, in percentages, of an image or hotspot that must be visible in order to trigger the impression event.

    • Under Min Image Size, in the Width and Height boxes, set the minimum size, in percentages, that an image or hotspot must have on the user's screen in order to trigger the impression event.

    • Under Max Image Size, in the Width and Height boxes, set the maximum size, in percentages, that an image or hotspot can have on the user's screen in order to trigger the impression event.

    • In the Time Interval box, set the amount of time that an image or a hotspot must be displayed in order to trigger the impression event.

  5. Click OK.

To set a tracking URL

  1. On the Tools menu, make sure Impressions Enabled is selected.

  2. Select an image or a hotspot.

  3. On the Tools menu, click Manage Impressions URL. Alternatively, you can right-click the image or hotspot, and then click Add Impression.

  4. In the Impressions URL Management dialog box, click the Add Reporting URL icon Icon_AddReportingURL.

  5. Set the following options:

    • Under Enter URL information, fill in the Name, URL, and Description boxes.

    • If you want to specify the frequency with which impression events are created, make sure that Limit reporting frequency to once per interval is checked, and set the time interval in the Frequency box.

    tip noteTip

    If you want to use a reporting URL that you have already specified for another image or hotspot in your project, you can select it under Existing URLs.

  6. Click Save.

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