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WEB1051 - The <title> tag is missing

Expression Studio 4.0

Each page should have a unique title that is contained in a <title> tag.

Explanation

Search engines use the contents of the <title> tag to provide some of the details about the contents of the site.

Details

The <title> tag is the most important tag that site developer controls that can influence the relevance and ranking of a site in search-engine results. A unique, accurate, and descriptive title can improve the click-through volume to the site.

The <title> tag belongs inside the <head> tag section of a page and is usually placed before the <meta name="keywords"> tag and the <meta name="description"> tag.

Example

The following is an example of a correctly formatted <title> tag, with <meta name="description"> and <meta name="keywords"> tags in the <head> tag section.

<head>
    <title>Contact Proseware, Inc.</title>
    <meta name="description">Contact information for Proseware, Inc., including addresses, phone numbers, and email</meta>
    <meta name="keywords" content="Proseware,Proseware applications,Proseware utilities,Proseware tools,Proseware server tools"/>
</head>

See also

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