Title guidelines for SEO
The <title> tag for each page should follow these guidelines for Search Engine Optimization (SEO).
Explanation
Search engines use the contents of the <title> tag to provide some of the details about the contents of the page. The <title> tag is the most important tag that site developer controls that can influence the relevance and ranking of a page in search-engine results.
The <title> tag helps differentiate a page from other pages in search-engine results. A unique, accurate, and descriptive title can improve the click-through volume to the site.
The <title> tag should be defined in the <head> tag section of the page, before the <meta name="description"> and <meta name="keywords"> tags.
Guidelines
Search engines generally expect to find consistently formatted content and structure in the <title> tag for each page in a site.
Review each <title> tag in the site to make sure that it contains text that is relevant to the page that contains it.
Check each <title> tag for the following:
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The
<title>tag of a page should not contain programmatically generated text, such as "Untitled-1".For more information, see WEB1064 - The <title> tag contains placeholder content that provides no search benefit.
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The
<title>tag of a page should be unique and distinct from the<title>tags of other pages in a site.For more information, see WEB1064 - The <title> tag contains placeholder content that provides no search benefit.
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A
<title>tag not be empty and should contain 65 characters or fewer.For more information, see WEB1048 - The <title> tag contents are too short and WEB1047 - The <title> tag contents are too long.
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Each page should have only one
<title>tag.For more information, see WEB1050 - The <title> tag should be declared only once in a page.
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The
<title>tag belongs inside the<head>section of a page.For more information, see WEB1046 - The <title> tag is not defined inside the <head> tag section.
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The contents of the
<title>tag should be different from the contents of the<meta name="description">tag.For more information, see WEB1045 - The title and description for the page are identical.
