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WEB1047 - The <title> tag contents are too long

Expression Studio 4.0

The <title> tag should not exceed 65 characters.

Explanation

Search engines use the contents of the <title> tag to provide some of the details about the contents of the site. Each page should have a single, unique title contained inside a <title> tag inside the <head> tag section of the page and should not exceed 65 characters.

Details

The <title> tag is the most important tag that the site developer controls that can influence the relevance and ranking of a site in search engine results.

Search engines analyze only the first 65 characters of the <title> tag (excluding white space). Any keyword after the first 65 characters will not be considered by search engines in determining page relevancy.

Terms that appear earlier in the <title> tag contents are more visible in the search-engine results page, which may improve click-through to your page.

For information about customizing the parameters for rules in the SEO Checker, see Customizing SEO rules Ff724043.xtlink_newWindow(en-us,Expression.40).png.

Example

The following is an example of a correctly formatted <title> tag, with <meta name="description"> and <meta name="keywords"> tags in the <head> tag section.

<head>
    <title>Contact Us</title>
    <meta name="description">Contact information for Proseware, Inc., including addresses, phone numbers, and email</meta>
    <meta name="keywords" content="Proseware,Proseware applications,Proseware utilities,Proseware tools,Proseware server tools"/>
</head>

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