WEB1027 - The description for the page is missing
The <meta name="description"> tag is missing. Each page should have a <meta name="description"> tag.
Explanation
Because search engines typically display the content of the <meta name="description"> tag in search results, each page should have a single, unique description that accurately describes the contents of the page.
Details
The content of the <meta name="description"> tag is what search engines typically display in search results. The <meta name="description"> tag is one of the most important tags that the site developer controls because it helps differentiate your site in search-engine results. A precise snippet of descriptive text can improve the click-through volume to your site.
The <meta name="description"> tag belongs inside the <head> tag section of a page and is usually is placed between the <title> tag and the <meta name="keywords"> tag.
Example
The following is an example of correctly formatted <meta name="description">and <meta name="keywords"> tags.
<head> <title>Contact Proseware, Inc.</title> <meta name="description" content="Contact information for Proseware, Inc., including addresses, phone numbers, and email"/> <meta name="keywords" content="Proseware,Proseware applications,Proseware utilities,Proseware tools,Proseware server tools"/> </head>