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WEB1064 - The <title> tag contains placeholder content that provides no search benefit

Expression Studio 4.0

The <title> tag contains placeholder content that provides no search benefit.

Explanation

The <title> tag appears to contain placeholder text, rather than text specific to the page. Consider providing a meaningful, descriptive title for this page.

Details

Many HTML editors (and developers) generate placeholder content when a new page is created. The placeholder content often includes a <title> tag that contains a placeholder value, such as "Untitled 1." Because a placeholder <title> tag value doesn't accurately describe the contents of the page, the search-engine ranking for that page may be reduced.

For information about customizing the parameters for rules in the SEO Checker, see Customizing SEO rules Ff723995.xtlink_newWindow(en-us,Expression.40).png

Example

The following is an example of a correctly formatted <title> tag, with <meta name="description"> and <meta name="keywords"> tags in the <head> tag section.

<head>
    <title>Contact Proseware, Inc.</title>
    <meta name="description">Contact information for Proseware, Inc., including addresses, phone numbers, and email</meta>
    <meta name="keywords" content="Proseware,Proseware applications,Proseware utilities,Proseware tools,Proseware server tools"/>
</head>

See also

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