WEB1052 - The <title> tag contents are not unique within the site
<title> tag in a site should be unique.
Search engines use the contents of the
<title> tag both to provide some of the details about the site contents and to provide specific details about the contents of a page. Each page should have a single, unique title contained inside a
<title> tag inside the
<head> tag section of the page.
The relevance of any term in the
<title> tag is no longer exclusive to this page if the contents of the tag are duplicated in another
<title> tag in the site. This may reduce the ranking of both pages in search-engine results.
<title> tag is most important tag that the site developer controls that can influence the relevance and ranking of a site in search-engine results. A unique, accurate, and descriptive title can improve the click-through volume to the site.
<title> tag belongs inside the
<head> tag section of a page and is usually is placed before the
<meta name="keywords"> tag and the
<meta name="description"> tag.
The following is an example of a correctly formatted
<title> tag, with
<meta name="description"> and
<meta name="keywords"> tags in the
<head> tag section.