Description guidelines for SEO
Each page should have a single, unique description that accurately reflects the contents of the page.
Explanation
Most search engines display the content of the <meta name="description"> tag in search results; it is often the most visible and most valuable opportunity to persuade potential customers to click through to your page.
The <meta name="description"> tag is one of the most important tags that the site developer controls that can influence the relevance and ranking of a site in search-engine results. A precise snippet of descriptive text can improve the click-through volume to the site.
Guidelines
The <meta name="description"> tag should be defined in the <head> tag section of the page, between the <title> tag and the <meta name="keywords"> tag.
Review the <meta name="description"> tag of each page in the site to make sure that it accurately describes the page that contains it.
Check each <meta name="description"> tag for the following:
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Each page should have a
<meta name="description">tag.For more information, see WEB1027 - The description for the page is missing.
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Each
<meta name="description">tag should be a child of the<head>tag.For more information, see WEB1022 - The <meta name="description"> tag is not inside the <head> tag section.
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A
<meta name="description">tag should occur only once in a page.For more information, see WEB1026 - The <meta name="description"> tag should be declared only once in a page.
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Each
<meta name="description">tag in a site should be unique.For more information, see WEB1028 - The <meta name="description"> tag contents are not unique within the site.
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A
<meta name="description">tag should not be empty and should not exceed 150 characters.For more information, see WEB1024 - The <meta name="description"> tag contents are too short and WEB1023 - The <meta name="description"> tag contents are too long.
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The
<title>and<meta name="description">tags should have different content.For more information, see WEB1045 - The title and description for the page are identical.
