WEB1028 - The <meta name="description"> tag contents are not unique within the site
Each <meta name="description"> tag in a site should be unique.
Explanation
Because search engines typically display the contents of the <meta name="description"> tag in search results, each page should have a single, unique description that accurately reflects the contents of the page.
Details
The <meta name="description"> tag is one of the most important tags that the site developer controls that can influence the relevance and ranking of a site in search-engine results. The <meta name="description"> tag helps differentiate sites in search-engine results. A precise, descriptive snippet of descriptive text can improve the click-through volume to the site.
If two pages in a site contain identical <meta name="description"> tags, a search engine may arbitrarily decide which one is the most relevant in the search-engine results. This may reduce the page relevancy for a keyword search and may lower the search-engine ranking of both pages.
Example
The following is an example of correctly formatted <meta name="description"> and <meta name="keywords"> tags.
<head> <title>Contact Proseware, Inc.</title> <meta name="description" content="Contact information for Proseware, Inc., including addresses, phone numbers, and email"/> <meta name="keywords" content="Proseware,Proseware applications,Proseware utilities,Proseware tools,Proseware server tools"/> </head>
