Options for Site Branding
Site branding is the process of customizing a Web site to reflect an organization's identity. Branding includes the addition of logos, colors, and styles.
Branding is useful when many different organizations access the same application. The company that hosts the application may want each participant's site to have branding that is specific to them. There are a variety of ways to brand a SharePoint site. This topic discusses master pages and custom navigation.