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Provide a product description for your desktop app

For each language you choose on the Selling details page for your desktop app, you are required to fill out a description page. Be sure to list your app with high-quality, localized description content and a link to the acquisition experience for that language version of your app.

This section of the dashboard also allows you to enter data for your Windows 8 and Windows 8.1-compatible desktop apps. The availability of the Windows 8 and Windows 8.1 tabs on this page correspond to the Windows App Certification Kit results you have uploaded in the developer dashboard.

Here's a basic outline of the field parameters on the description page. Details for each section are provided below the table.

FieldCharacter limitFile type and parametersRequired

Purchase page link (x86)

2048

Not applicable

Yes

Purchase page link (x64)

2048

Not applicable

Yes

App logo

Not applicable

Transparent PNG; 50×50, 70×70, and 90×90

At least one is required

Description

10,000

Not applicable

Yes

App features

200

Maximum of 20 fields

No

Keywords

45

Maximum of 7 fields

No

Update

1500

Not applicable

Only applicable to an app after two or more releases

Copyright & trademark

200

Not applicable

Yes

Additional license terms

10,000

Not applicable

No

Screenshots

Not applicable

Maximum of 8; PNG; 1366×768 or 768×1366; no larger than 2 MB

At least one is required

Promo images

Not applicable

Maximum of 4; 846×468; 558×756; 414×468; 414×180

No

Recommended hardware

200

Maximum of 11 fields

No

Website

2048

Not applicable

No

Support contact info

2048

Not applicable

Yes

Privacy policy

2048

Not applicable

No

 

The content you provide for the different Windows versions corresponds to what users running that version of Windows see in your Windows Store listing. Be sure to list the correct info for your app in each case.

Purchase page

The Windows Store does not manage the commerce for desktop apps, so you are required to provide users with the most direct method of acquiring the app from your own purchase and/or download page. Here are some important tips for filling out these fields:

  • If your app has both x86 and x64 versions, enter the corresponding acquisition link for users in these fields. If the same link applies to both versions, enter the same link twice.

  • If your app is x86 only but will also run on an x64 operating system, we highly recommend that you enter the same link twice.

Purchase page, step 1

Each URL field corresponds to the version of the Windows operating system that the user is running (for example, a 32-bit or 64-bit version of Windows). In each field, provide the URL to the acquisition page where the user can download the version of your app for their version of Windows.

The Windows Store detects whether a user is running the 32-bit or 64-bit version of Windows, and so users see only apps that they can download for their version of Windows, based on the links you’ve provided. Correct links here ensure that users in the Windows Store can view the listing for your app that corresponds to their Windows version and can successfully download and/or purchase your app.

Screen shots and promotional images

Screen shots are used in the tile (Windows 8.1) and in the product description page (Windows 8 and Windows 8.1) for your app. Be sure that your screen shots are localized in the same language as the description page that you’re filling out, where applicable. Also ensure that your screen shots are consistent with the way you have described your app and that they are easy for users to understand at a glance.

The initial screen shot is used as the branded image on the Windows Store tile for desktop apps in the Windows Store for Windows 8.1 users. This means that the image you upload in the initial position is the first thing users see when they search and browse the Windows Store. We recommend using a branded image, similar in look and feel to your app logo, but sized according to the requirements for the screen shot. Provide this image in landscape format, as shown in this example, so that it appears correctly on the Windows Store tile.

Screenshots section of description

We recommend that the remaining screen-shot images that you provide here depict your app in action.

App logo

Note  The app logo is used differently for Windows 8 andWindows 8.1 app listings.

For your Windows 8 app, this logo is shown on the Windows Store tile. Even though only one logo is required, we recommend that you provide all three sizes so that your logo renders nicely regardless of things like tile size, device, and resolution. The required file type is Portable Network Graphics (PNG) and required sizes are 50×50, 70×70 and 90×90 pixels. The PNG file you upload must be transparent so that it shows up correctly on the app tile.

The way your app logo appears in the dashboard during and after submission is not an indication of how it will look on the app tile. All desktop app tiles in the Windows Store display an off-white background color (# F2F2F2), so plan the color and style of your logo accordingly. This is especially important if you are submitting both a Windows Store app and a desktop app to the Windows Store, using the same logo.

For your Windows 8.1 app, this logo is shown on your product-description page.

It’s important to note that for desktop apps, the logo that appears in the app tile on the Start screen in Windows 8 after deployment is not the same image you upload here. For the desktop app tiles, Windows defers to the shell folder to load the icon that is referenced by the provided desktop app shortcut; similar to how an app icon was referenced for the Windows 7Start menu.

The Start screen uses the best match between the Windows Vista-style icons in the desktop app and the size of the icon presented on the Windows 8 tile. The best match also depends on the scale factor of the device and the user’s accessibility settings. You can use these guidelines to understand how to fit the desktop app with the right set of icons for all viewing modes.

Release notes

Use this field to add info about any update to your app version. This is not required for your initial app submission.

Notes section of description

Description and app features

This info appears in your app’s product description page, in a prominent place below the link to acquire your app. The first 95 characters of the description appear below your app tile in the Windows Store.

Be consistent with the amount of info you create for your Windows Store description, compared with the description info on your app-acquisition page. We recommend that you plan what you’d like to communicate to users in each location. Do ensure that you have high-quality, localized content for your description.

Description and app features sections of description

Website, support contact info, and privacy info

Add links for your app product website. Note that this may not be the same location as your app-acquisition page. We recommend that you provide a link to your company website, although this is not required.

Website, support, and privacy section of description page.

Related topics

Provide notes to reviewers
Walkthrough: Desktop app submission
Certification requirements for Windows 8.1 desktop apps

 

 

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