Export (0) Print
Expand All

SegmentationReportRequest Data Object

Defines a segmentation report request, which shows the number of times that users—broken out by age group, gender, and geographical location—reach the different stages of the conversion funnel. You can use this report to get information about how users of different demographics or locations behave on your website from the time they click an ad until they reach the conversion goal. For example, you can use this report to determine which demographic goes further into the funnel, and which stages you need to improve to increase the chance that users of the other demographic groups will continue to the next stage.

<xs:complexType name="SegmentationReportRequest">
  <xs:complexContent mixed="false">
    <xs:extension base="tns:ReportRequest">
      <xs:sequence>
        <xs:element name="Aggregation" type="tns:NonHourlyReportAggregation" />
        <xs:element name="Columns" nillable="true" type="tns:ArrayOfSegmentationReportColumn" />
        <xs:element minOccurs="0" name="Filter" nillable="true" type="tns:SegmentationReportFilter" />
        <xs:element name="Scope" nillable="true" type="tns:AccountThroughAdGroupReportScope" />
        <xs:element name="Time" nillable="true" type="tns:ReportTime" />
      </xs:sequence>
    </xs:extension>
  </xs:complexContent>
</xs:complexType>

Elements

Element

Description

Data Type

Required/Optional

Aggregation

The type of aggregation to use to aggregate the report data. For example, you can aggregate the report data by day or month, or request a summary report. The Time element specifies the time period to use for the aggregation.

For a list of aggregation types, see Aggregation and Time Periods.

NonHourlyReportAggregation

Required

Columns

The list of columns to include in the report. The report will include the columns in the order that you specify them.

SegmentationReportColumn[]

Required

Filter

The filter information to use to filter the report data.

SegmentationReportFilter

Optional

Scope

The scope of the report. For example, you can limit the report to include data for a combination of accounts, ad groups, and campaigns.

AccountThroughAdGroupReportScope

Required

Time

The time period to use for the report. You can specify a custom date range or select a predefined date range (for example, Today, ThisWeek, or LastMonth).

For a list of the time periods that you can specify for each aggregation type, see Aggregation and Time Periods.

ReportTime

Required

This object derives from the ReportRequest object. For a list of additional elements that you can specify, see the ReportRequest object.

Business Rules

Aggregation and Time Periods

The following are the time periods that you can specify for each aggregation value.

Aggregation Type

Time Period

Daily

Today

Yesterday

LastSevenDays

ThisMonth

LastMonth

Custom date range

Monthly

ThisMonth

LastMonth

LastThreeMonths

LastSixMonths

LastYear

Custom date range

Summary

Today

Yesterday

LastSevenDays

ThisMonth

LastMonth

Custom date range

Weekly

ThisWeek

LastWeek

LastFourWeeks

Custom date range

Yearly

ThisYear

LastYear

Custom date range

Report data is available only to advertisers that deploy analytics tags on the relevant pages of their website.

To request a report of this type, pass this object to the SubmitGenerateReport service operation.

Requirements

ReportingService.svc v8

Namespace: https://adcenter.microsoft.com/v8

Community Additions

Show:
© 2014 Microsoft