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RichAdComponentPerformanceReportColumn Value Set

Defines the attributes and performance statistics columns that you can include in the RichAdComponentPerformanceReportRequest.

The attribute columns that you include in a report affects the values within the statistics columns as well as the number or rows. For more information, see Columns that Group the Data.

For a list of columns that you must include, please see the Required Columns section below.

<xs:simpleType name="RichAdComponentPerformanceReportColumn">
  <xs:restriction base="xs:string">
    <xs:enumeration value="AccountName" />
    <xs:enumeration value="AccountNumber" />
    <xs:enumeration value="AccountId" />
    <xs:enumeration value="TimePeriod" />
    <xs:enumeration value="AdId" />
    <xs:enumeration value="AdTitle" />
    <xs:enumeration value="CampaignName" />
    <xs:enumeration value="CampaignId" />
    <xs:enumeration value="AdGroupName" />
    <xs:enumeration value="AdGroupId" />
    <xs:enumeration value="RichAdSubType" />
    <xs:enumeration value="ComponentType" />
    <xs:enumeration value="ComponentTitle" />
    <xs:enumeration value="ComponentDestinationURL" />
    <xs:enumeration value="ComponentClicks" />
    <xs:enumeration value="ComponentNonBillableClicks" />
    <xs:enumeration value="ComponentTotalClicks" />
    <xs:enumeration value="ComponentCTR" />
  </xs:restriction>
</xs:simpleType>

Values

Value

Description

AccountId

The Id element of an Account.

AccountName

The Name element of an Account.

AccountNumber

The Number element of an Account.

AdGroupId

The Id element of an AdGroup.

AdGroupName

The Name element of an AdGroup.

AdId

The Id element of a MobileAd, ProductAd, or TextAd, which is inherited from the Ad base object.

AdTitle

The Title element of a MobileAd or TextAd.

CampaignId

The Id element of a Campaign.

CampaignName

The Name element of a Campaign.

ComponentClicks

The number of billable clicks of a rich ad. The count includes the first click of a component of the ad and subsequent clicks on the impression if the user waits a short, system-defined interval between clicks. If a subsequent click occurs within the interval, the click may be included in the ComponentNonBillableClicks column.

If you include the ComponentType column, the click count is broken down by the components of the ad that were clicked.

ComponentCTR

The click-through rate of all components of the ad that were clicked.

The formula for calculating the click-through rate is ((ComponentTotalClicks / Impressions) * 100.

ComponentDestinationURL

The destination URL of the rich ad component.

ComponentNonBillableClicks

The number of clicks that occur on different components of the ad after the first click but within the short, system-defined interval. Successive clicks on the same component within the system-defined interval are not counted.

ComponentTitle

The title of the rich ad component. The ComponentType column identifies the component.

ComponentTotalClicks

The number of times that all components of the ad were clicked. This is the sum of the ComponentClicks and ComponentNonBillableClicks columns.

ComponentType

The component type of the rich ad that was clicked. For possible values, see ComponentTypeFilter.

RichAdSubType

The rich ad component type.

For possible values, see RichAdSubTypeFilter.

TimePeriod

The time period of each report row.

System_CLiX_noteNote

You may not include this column if the Aggregation element of the request object is set to Summary. If you include the TimePeriod column, the column label in the downloaded report depends on the aggregation level that you specify in the report request. For more information, see TimePeriod Column.

Required Columns

The report must include the following column.

Column

AdTitle

TimePeriod

System_CLiX_noteNote

This column is required for all aggregation types except Summary.

The report must also include one or more of the performance statistics columns available with this value set. For more information, see Report Attributes and Performance Statistics.

Requirements

ReportingService.svc v9

Namespace: https://bingads.microsoft.com/Reporting/v9

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