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CampaignNegativeKeywords Data Object

Defines an object that contains the campaign’s list of negative keywords.

<xs:complexType name="CampaignNegativeKeywords">
  <xs:sequence>
    <xs:element minOccurs="0" name="CampaignId" type="xs:long" />
    <xs:element xmlns:q44="http://schemas.microsoft.com/2003/10/Serialization/Arrays" minOccurs="0" name="NegativeKeywords" nillable="true" type="q44:ArrayOfstring" />
  </xs:sequence>
</xs:complexType>

Elements

Element

Description

Data Type

CampaignId

The identifier of the campaign that the negative keywords belong to.

long

NegativeKeywords

A list of negative keywords that prevent the service from serving an ad if the user’s query contains one of the negative keywords.

You can specify a maximum of 10,000 negative keywords. Each keyword can contain a maximum of 100 characters.

To use an exact match comparison, enclose the negative keyword in square brackets (for example, [old dog]); otherwise, a phrase-match comparison is used.

The list of negative keywords that you specify will overwrite the existing negative keywords of the campaign. To remove all negative keywords of the campaign, set this element to an empty list.

You can specify negative keywords at the campaign and ad group level. If you specify negative keywords at both levels, both lists will be used to compare to the user’s query.

You should specify the keywords in the locale of the Language value that you specify for the ad groups in the campaign.

For more information about negative keywords, see Negative Keywords.

string array

Requirements

CampaignManagementService.svc v9

Namespace: https://bingads.microsoft.com/CampaignManagement/v9

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