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GetEstimatedBidByKeywordIds Service Operation

Gets the estimated bid value of one or more keywords - specified by keyword identifier - that could have resulted in an ad appearing in the targeted position in the search results in the last 7 days. In addition, the operation provides estimates of clicks, average cost per click (CPC), and impressions that the keywords could have generated with the estimated bid.

System_CLiX_note Note

The estimates are based on the last 7 days of performance data, and not a prediction or guarantee of future performance.

<wsdl:operation name="GetEstimatedBidByKeywordIds">


A GetEstimatedBidByKeywordIdsRequest object that contains the request message that the client passes to the operation.


A GetEstimatedBidByKeywordIdsResponse object that contains the response message that the operation returns to the client.


If the service operation fails, it throws a FaultException exception, which contains one or more of the Bing Ads API error data objects. For information about the fault detail objects, see Ad Intelligence Error Data Objects and Handling Service Errors and Exceptions.

To determine the bid for existing keywords, the operation factors in how well the keyword performed in the ad group during the previous seven days. To calculate the bid, there must be at least one day out of the last seven days where data is available for the specified keyword and match type; otherwise, the operation will not return a bid value and the corresponding EstimatedBids element of the KeywordEstimatedBid object will be null.

Alternatively, to get an estimated bid for how well a new keyword may perform, call the GetEstimatedBidByKeywords operation.


AdIntelligenceService.svc v8

Namespace: https://adcenter.microsoft.com/v8

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