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EstimatedPositionAndTraffic Data Object

Defines an object that contains the estimated search results position and estimated keyword statistics such as clicks, average cost per click (CPC), impressions, click-through rate (CTR), and total cost for the specified keyword given the specified bid.

System_CLiX_note Note

The estimates are not a prediction or guarantee of future performance.

<xs:complexType name="EstimatedPositionAndTraffic">
  <xs:sequence>
    <xs:element minOccurs="0" name="MatchType" type="tns:MatchType" />
    <xs:element minOccurs="0" name="MinClicksPerWeek" type="xs:double" />
    <xs:element minOccurs="0" name="MaxClicksPerWeek" type="xs:double" />
    <xs:element minOccurs="0" name="AverageCPC" type="xs:double" />
    <xs:element minOccurs="0" name="MinImpressionsPerWeek" type="xs:long" />
    <xs:element minOccurs="0" name="MaxImpressionsPerWeek" type="xs:long" />
    <xs:element minOccurs="0" name="CTR" type="xs:double" />
    <xs:element minOccurs="0" name="MinTotalCostPerWeek" type="xs:double" />
    <xs:element minOccurs="0" name="MaxTotalCostPerWeek" type="xs:double" />
    <xs:element minOccurs="0" name="Currency" type="tns:Currency" />
    <xs:element minOccurs="0" name="EstimatedAdPosition" type="xs:double" />
  </xs:sequence>
</xs:complexType>


Elements

Element

Description

Data Type

AverageCPC

The estimated average CPC.

The formula used to calculate the average CPC is (maximum total cost / maximum number of clicks).

double

CTR

The estimated CTR.

The formula used to calculate the CTR is (maximum number of clicks / maximum number of impressions) * 100.

double

Currency

The monetary unit of the cost values, such as AverageCPC.

Currency

EstimatedAdPosition

The position in the search results given the specified bid.

double

MatchType

The keyword match type used to determine the estimates.

MatchType

MaxClicksPerWeek

The estimated maximum number of clicks per week.

double

MaxImpressionsPerWeek

The estimated maximum number of impressions per week.

long

MaxTotalCostPerWeek

The estimated maximum cost per week.

double

MinClicksPerWeek

The estimated minimum number of clicks per week.

double

MinImpressionsPerWeek

The estimated minimum number of impressions per week.

long

MinTotalCostPerWeek

The estimated minimum cost per week.

double

Requirements

AdIntelligenceService.svc v9

Namespace: https://bingads.microsoft.com/AdIntelligence/v9

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