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TextAd Data Object

Defines a text ad.

<xs:complexType name="TextAd">
  <xs:complexContent mixed="false">
    <xs:extension base="tns:Ad">
      <xs:sequence>
        <xs:element minOccurs="0" name="DestinationUrl" nillable="true" type="xs:string" />
        <xs:element name="DisplayUrl" nillable="true" type="xs:string" />
        <xs:element name="Text" nillable="true" type="xs:string" />
        <xs:element name="Title" nillable="true" type="xs:string" />
      </xs:sequence>
    </xs:extension>
  </xs:complexContent>
</xs:complexType>

Elements

The TextAd object derives from the Ad object. For a list of the inherited elements, see the Ad object.

Element

Description

Data Type

Add

Update

DestinationUrl

The URL of the webpage to take the user to when they click the ad.

This URL is used only if the keyword does not specify a destination URL.

System_CLiX_noteNote

The URL can contain a maximum of 1,024 characters. If the URL specifies the HTTP protocol when you add an ad, the service will remove the http:// protocol string (the HTTP protocol string does not count against the 1,024 character limit); however, the service will not remove an HTTPS protocol string (https://) from the URL.

If the URL does not specify a protocol, the system uses the HTTP protocol when a user clicks the ad.

string

Required

Optional

DisplayUrl

The URL to display in the ad.

The maximum input length of the URL is 200 characters, and can contain dynamic text strings. However, the ad will fail to display if the URL exceeds 35 characters after dynamic text substitution occurs.

string

Required

Optional

Text

The ad copy. The copy must contain at least one word. The ad’s copy and title combined must total at least three words.

The maximum input length of the copy is 300 characters, and can contain dynamic text strings. However, the ad will fail to display if the copy exceeds 71 characters after dynamic text substitution occurs. Note that for ad groups that use Traditional Chinese, the text is limited to 38 characters after substitution.

The text cannot contain the newline (\n) character.

string

Required

Optional

Title

The title of the ad. The title must contain at least one word. The ad’s copy and title combined must total at least three words.

The maximum input length of the title is 80 characters, and can contain dynamic text strings. However, the ad will fail to display if title exceeds 25 characters after dynamic text substitution occurs. Note that for ad groups that use Traditional Chinese, the title is limited to 15 characters after substitution.

The title cannot contain the newline (\n) character.

string

Required

Optional

The combination of the DestinationUrl, DisplayUrl, Text, and Title elements make the text ad unique.

The ad’s text, title, display URL, and destination URL can include dynamic text strings that you use to customize the ad based on the user’s search query.

Requirements

CampaignManagementService.svc v9

Namespace: https://bingads.microsoft.com/CampaignManagement/v9

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