Target Data Object

Target Data Object

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Microsoft Advertising APIs

Target Data Object

Specifies incremental bid information when targeting an ad group toward demographic categories.

Elements

Business Rules

Element Rules

Syntax

<xs:complexType name="Target">
  <xs:sequence>
    <xs:element minOccurs="0" name="Age" nillable="true" type="tns:AgeTarget" />
    <xs:element minOccurs="0" name="Behavior" nillable="true" type="tns:BehavioralTarget" />
    <xs:element minOccurs="0" name="Day" nillable="true" type="tns:DayTarget" />
    <xs:element minOccurs="0" name="Gender" nillable="true" type="tns:GenderTarget" />
    <xs:element minOccurs="0" name="Hour" nillable="true" type="tns:HourTarget" />
    <xs:element minOccurs="0" name="Id" nillable="true" type="xs:long" />
    <xs:element minOccurs="0" name="IsLibraryTarget" nillable="true" type="xs:boolean" />
    <xs:element minOccurs="0" name="Location" nillable="true" type="tns:LocationTarget" />
    <xs:element minOccurs="0" name="Name" nillable="true" type="xs:string" />
    <xs:element minOccurs="0" name="Segment" nillable="true" type="tns:SegmentTarget" />
  </xs:sequence>
</xs:complexType>
<xs:element name="Target" nillable="true" type="tns:Target" />

Elements

Element	Description	Data Type	Add	Update	Business Rules
`Age`	Specifies the age ranges and their incremental bid information when targeting an ad group toward age ranges.	AgeTarget	Optional	Optional	Adding Targets
`Behavior`	Specifies the behavioral targets and their incremental bid information.	BehavioralTarget	Optional	Optional	Adding Targets
`Day`	Specifies the days and their incremental bid information when targeting an ad group toward days of the week.	DayTarget	Optional	Optional	Adding Targets
`Gender`	Specifies the genders and their incremental bid information when targeting an ad group toward genders.	GenderTarget	Optional	Optional	Adding Targets
`Hour`	Specifies the hour ranges and their incremental bid information when targeting an ad group toward hour ranges.	HourTarget	Optional	Optional	Adding Targets
`Id`	Identifies the target.	`long`	Read-only	Required; Identifies the target to update.	None
`IsLibraryTarget`	Specifies if the target is contained in the target library.	`boolean`	Not used	Read-only	None
`Location`	Specifies the locations and their incremental bid information when targeting an ad group toward locations.	LocationTarget	Optional	Optional	Adding Targets
`Name`	Specifies the name of the target.	`string`	Required	Optional	Name Element
`Segment`	Specifies the user segment targets and their incremental bid information.	SegmentTarget	Optional	Optional	Adding Targets

Business Rules

Adding Targets

At least one of the Age, Behavior, Day, Gender, Hour, Location, or Segment elements must be set when adding a target.

If the SegmentTarget element is specified, all other target types must be null.

Element Rules

Name Element

The Name element is limited to 50 characters.

Remarks

For more information about working with targets, see Targeting Campaigns and Ad Groups.

Requirements

WSDL: CampaignManagementService.svc in version 6.

Reference

AgeTarget Data Object
BehavioralTarget Data Object
DayTarget Data Object
GenderTarget Data Object
HourTarget Data Object
LocationTarget Data Object
MetroAreaTarget Data Object
SegmentTarget Data Object

Concepts

Targeting Campaigns and Ad Groups
Ad Targeting