Specifies the data columns to include in a metropolitan-area demographic report.
<xs:complexType name="ArrayOfMetroAreaDemographicReportColumn">
<xs:sequence>
<xs:element minOccurs="0" maxOccurs="unbounded" name="MetroAreaDemographicReportColumn" type="tns:MetroAreaDemographicReportColumn"/>
</xs:sequence>
</xs:complexType>
<xs:element name="ArrayOfMetroAreaDemographicReportColumn" nillable="true" type="tns:ArrayOfMetroAreaDemographicReportColumn"/>
<xs:simpleType name="MetroAreaDemographicReportColumn">
<xs:restriction base="xs:string">
<xs:enumeration value="AccountName"/>
<xs:enumeration value="AccountNumber"/>
<xs:enumeration value="TimePeriod"/>
<xs:enumeration value="LanguageAndRegion"/>
<xs:enumeration value="CampaignName"/>
<xs:enumeration value="AdGroupName"/>
<xs:enumeration value="Country"/>
<xs:enumeration value="State"/>
<xs:enumeration value="MetroArea"/>
<xs:enumeration value="CurrencyCode"/>
<xs:enumeration value="Hour"/>
<xs:enumeration value="AdDistribution"/>
<xs:enumeration value="Impressions"/>
<xs:enumeration value="Clicks"/>
<xs:enumeration value="Ctr"/>
<xs:enumeration value="AverageCpc"/>
<xs:enumeration value="Spend"/>
<xs:enumeration value="AveragePosition"/>
<xs:enumeration value="AverageCpm"/>
</xs:restriction>
</xs:simpleType>
<xs:element name="MetroAreaDemographicReportColumn" nillable="true" type="tns:MetroAreaDemographicReportColumn"/>
|
Value
|
Description
|
|---|
|
AccountName
|
The account name.
|
|
AccountNumber
|
The account number.
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AdDistribution
|
The name of the ad distribution medium.
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AdGroupName
|
The name of the ad group.
|
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AverageCpc
|
The average cost-per-click (CPC).
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AverageCpm
|
The cost-per-thousand-impressions.
.gif) Note:
This column can be requested only if you belong to the CPM pilot program.
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AveragePosition
|
The average position of the ad in paid results.
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CampaignName
|
The campaign name.
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Clicks
|
The number of times the ad was clicked.
|
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Country
|
The country/region that an item applies to.
|
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Ctr
|
The click-through rate (CTR).
|
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CurrencyCode
|
The currency code.
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Impressions
|
The number of impressions.
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Hour
|
The hour that an item applies to.
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LanguageAndRegion
|
The language and country/region.
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MetroArea
|
The metropolitan area that an item applies to.
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Spend
|
The total amount spent for the time period.
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State
|
The state that an item applies to.
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TimePeriod
|
The time period of each report row.
Note:
This column cannot be requested if the MetroAreaDemographicReportRequest.Aggregation element contains "Summary".
|
The columns in the following table will always be contained in a metropolitan area demographic report.
|
Column
|
|---|
|
AccountName
|
|
AdGroupName
|
The columns in the following table can optionally be contained in a metropolitan area demographic report.
|
Column
|
|---|
|
AccountNumber
|
|
AdDistribution
|
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AverageCpc
|
|
AverageCpm
|
|
AveragePosition
|
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CampaignName
|
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Clicks
|
|
Country
|
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Ctr
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CurrencyCode
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Impressions
|
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Hour
|
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LanguageAndRegion
|
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MetroArea
|
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Spend
|
|
State
|
|
TimePeriod
|
A metropolitan area demographic report must contain at least one of the optional columns as shown in the following table.
|
Column
|
|---|
|
AverageCpc
|
|
AverageCpm
|
|
AveragePosition
|
|
Clicks
|
|
Ctr
|
|
Impressions
|
|
Spend
|
If the TimePeriod column is requested, a metropolitan area demographic report contains at least one of the following time-period columns. They specify the time period of the report row.
|
Time-Period Column Label
|
Aggregation
|
Description
|
|---|
|
GregorianDate
|
Daily
|
Specifies the date of the report row.
|
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MonthStartDate
|
Monthly
|
Specifies the first day of the month of the report row.
|
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WeekStartDate
|
Weekly
|
Specifies the first day of the week of the report row.
|
|
Year
|
Yearly
|
Specifies the year of the report row.
|
WSDL: ReportingService.svc in version 6.
Reference
MetroAreaDemographicReportRequest Data Object