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Microsoft pubCenter

Updated: March 24, 2014

Published: April 2, 2014

To display ads in applications, your app needs to be able receive ads from an ad network. The AdControl and Microsoft pubCenter work together so Windows Phone developers can receive ads from the Microsoft Advertising Network. When users click the ad in your app, you (being the publisher of the ad) earn money from the creator of the ads, or advertiser. The money earned from advertisers is paid to you using your publisher account on Microsoft pubCenter.

In your code you will use a unique application id (ApplicationId) and a unique ad id (AdUnitId) to link your app to your pubCenter account and to download ads.

Microsoft pubCenter and the Microsoft Advertising SDK for Windows Phone

The Microsoft Advertising SDK for Windows Phone gives you the code you need to display ads in your apps. Microsoft pubCenter is the business service that allows your apps to receive ads and for you to receive payment.

The business requirements and restrictions for pubCenter accounts can change more frequently than the API. To get the most-up-to date information, visit the Microsoft Advertising pubCenter home page. Under the text Windows Phone click the Learn More link. Click Accounts in the help table of contents to get the latest information. If you do not find the information you are looking for there, post a question to the pubCenter support forum.

Start with Microsoft pubCenter

You need to have an account with pubCenter in order to receive ads.

On the Microsoft Advertising pubCenter home page, under the text Windows Phone, click the Learn More link. Follow the instructions to get started.

Application Registration and Ad Delivery Setup

Using the pubCenter website, you will register your mobile app and receive a unique application identifier (ApplicationId). You will also define the type of mobile ad your app will display. Each type of ad that you define is called an AdUnit and each AdUnit you define is assigned a unique AdUnitId. An AdUnitId can be used in more than one app.

Application ID and Ad Unit ID for Windows Phone 8 Apps

Windows Phone 8 apps use the AdControl class to display ads. In order to receive real (not test) ads, the ApplicationId and the AdUnitId properties must be set to the application ID and ad unit ID provided by pubCenter.

Application ID and Ad Unit ID for Windows Phone 7 Silverlight Apps

Windows Phone Silverlight apps use the AdControl class to display ads. In order to receive real (not test) ads, the ApplicationId and the AdUnitId properties must be set to the application ID and ad unit ID provided by pubCenter.

Application ID and Ad Unit ID for Windows Phone 7 XNA Apps

Windows Phone XNA games use the AdGameComponent and DrawableAd classes to display ads. In order to receive real (not test) ads, the ApplicationId and the AdUnitId property must be set to the application ID and the ad unit ID provided by pubCenter.

Application ID and Ad Unit ID for Windows Phone 7 Hybrid Silverlight/XNA Apps

Windows Phone Hybrid Silverlight/XNA apps use the AdComponent and DrawableAd classes to display ads. In order to receive real (not test) ads, the ApplicationId and the AdUnitId property must be set to the application ID and the ad unit ID provided by pubCenter.

Support and Feedback

Get product support or report a bug in the product by visiting the Windows Phone Dev Center support page (scroll down to the section "Microsoft Advertising support").

Send feedback about this documentation to adsfdbk@microsoft.com. There is no product support through this alias. Documentation feedback only.

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