Microsoft Advertising APIs
Microsoft adCenter API Concepts

In This Section

Topic Description

Concept Hierarchy in Microsoft adCenter

Describes the conceptual hierarchy of Microsoft adCenter API classes.

Managing Campaigns

Describes how to use the adCenter API to manage campaigns.

Managing Ads and Keywords

Provides information about how to use the adCenter API to manage ads and keywords.

adCenter Report Types

Contains detailed information about the reports that are supported in the adCenter API.

Quotas in Microsoft adCenter

Describes the purpose of quotas and how they work. A quota is the amount of network resources that a customer can consume during a specified time period.

Keyword Normalization

Describes the keyword normalization process in Microsoft adCenter.

Ad Targeting

Describes the concept of ad group targeting that is supported in the adCenter API.

Versioning in the Microsoft adCenter API

Describes the versioning technique used for the adCenter API Web Services Description Language (WSDL) documents.

Reseller Role

Describes the reseller role.

Cashback Rebate Program

Describes using the Bing cashback rebate program with the adCenter API.

Related Sections

Topic Description

Microsoft adCenter API Overview

Provides an overview of the adCenter API.

Developing with the Microsoft adCenter API

Contains conceptual and procedural information about how to develop application by using the adCenter API.

See Also

Concepts

Microsoft adCenter API

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