In CRM, you can create e-mail messages groups for customers, sales units, vendors, prospects, and employees. As your business changes, you can edit these lists as necessary.

For example, when you create an e-mail campaign for a promotion of 20% off a service for first time customers, you would not want to include current customers in your campaign. Instead, you can create a specific e-mail group of prospects and extend your offer only to them. You can create as many customized e-mail groups as your business requires.

You can also create employee e-mail groups for the different departments within your company. These e-mail groups can help you communicate to the correct people and departments in a precise method.